International Journal of Bank Marketing

ISSN: 0265-2323

Online from: 1983

Subject Area: Marketing

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Volume 16 issue 5

Published: 1998, Start page: p180

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Article Id:	Article Information:
854957	Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales Gordon R. Foxall, John G. Pallister (pp. 180 - 194) Keywords: Consumer behaviour, Consumer marketing, Corporate policy, Decision making, Financial services, Marketing research Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (147kb) ] \| Reprints & permissions
854958	The behavioral consequences of PC banking Niels Peter Mols (pp. 195 - 201) Keywords: Banking, Customer loyalty, Customer satisfaction, Denmark, Personal computing Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (76kb) ] \| Reprints & permissions
854959	Using hierarchical information integration to examine customer preferences in banking Burc Ülengin (pp. 202 - 210) Keywords: Banking, Conjoint analysis, Consumer behaviour, Decision making, Information exchange Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (88kb) ] \| Reprints & permissions
854960	The card centric distribution of financial services: a comparison of Japan and the UK Steve Worthington (pp. 211 - 220) Keywords: Consumer behaviour, Customer satisfaction, Financial services, Japan, Marketing strategy, UK Article type: General review Please login \| Abstract & purchase [ HTML & PDF (103kb) ] \| Reprints & permissions

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