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Home > European Journal of Marketing > Table of contents:Volume 14 issue 5/6
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 14 issue 5/6
Published: 1980, Start page: p239Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 852765 | Conceptual and Methodological Issues in Organisational Buying Behaviour Yoram P. Wind, Robert J. Thomas (pp. 239 - 263) Keywords: Consumer behaviour, Organizational behaviour, Purchasing, Research measurement Article type: Case study Please login | Abstract & purchase [ HTML & PDF (1463kb) ] | Reprints & permissions |
| 852766 | Situational Segmentation of Industrial Markets Richard N. Cardozo (pp. 264 - 276) Keywords: Industrial marketing, Interviewing, Market segmentation, Organizational behaviour, Purchasing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (714kb) ] | Reprints & permissions |
| 852767 | Project NewProd: Factors in New Product Success Robert G. Cooper (pp. 277 - 292) Keywords: Company failures, Key indicators, New product development, Success Article type: Research paper / Technical paper Please login | Abstract & purchase [ HTML & PDF (903kb) ] | Reprints & permissions |
| 852768 | The Changing Character of Industrial Selling Thomas R. Wotruba (pp. 293 - 302) Keywords: Customers, Industrial selling, Personal selling, Professionalism, Salesforce Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (653kb) ] | Reprints & permissions |
| 852769 | Pricing Strategies in Industrial Markets Michael V. Laric (pp. 303 - 321) Keywords: Industrial marketing, Literature, Pricing strategy Article type: Literature review / Case study Please login | Abstract & purchase [ HTML & PDF (1027kb) ] | Reprints & permissions |
| 852770 | International Marketing and Purchasing of Industrial Goods Features of a European Research Project M.T. Cunningham (pp. 322 - 338) Keywords: France, Germany, International marketing, Italy, Purchasing techniques, Sweden, United Kingdom Article type: General review Please login | Abstract & purchase [ HTML & PDF (1114kb) ] | Reprints & permissions |
| 852771 | The Development of Buyer-Seller Relationships in Industrial Markets David Ford (pp. 339 - 353) Keywords: Channel relationships, Industrial marketing, Purchasing, Relationship marketing, Sourcing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (918kb) ] | Reprints & permissions |
| 852772 | The Manufacturing/Marketing Orientation and its Information Needs Keith J. Blois (pp. 354 - 364) Keywords: Business strategy, Competences, Information, Marketing competences Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (699kb) ] | Reprints & permissions |
| 852773 | Marketing Strategies in Industrial Marketing: A Framework Applied to a Steel Producer Håkan Håksansson (pp. 365 - 377) Keywords: Customers, Industrial marketing, Marketing strategy, Selling, Steel industry Article type: Research Paper / Technical paper Please login | Abstract & purchase [ HTML & PDF (753kb) ] | Reprints & permissions |
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