European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Volume 25 issue 9

Published: 1991, Start page: p7

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853234	Exploring the Effects of Consumers' Dissatisfaction Level on Complaint Behaviours Jagdip Singh, Shefali Pandya (pp. 7 - 21) Keywords: Banking, Consumer behaviour, Customer satisfaction Please login \| Abstract & purchase [ HTML & PDF (1008kb) ] \| Reprints & permissions
853235	A Strategic Approach to Managing Buyer-Seller Relationships Robert E. Krapfel, Deborah Salmond, Robert Spekman (pp. 22 - 37) Keywords: Business-to-business marketing, Marketing strategy Please login \| Abstract & purchase [ HTML & PDF (1161kb) ] \| Reprints & permissions
853236	The Role of Product Cues in Assessing Risk in Second-hand Markets Mark Gabbott (pp. 38 - 50) Keywords: Consumer behaviour, Motor industry, Relationship marketing, Risk management Please login \| Abstract & purchase [ HTML & PDF (877kb) ] \| Reprints & permissions
853237	Export of Industrial Goods to Europe: The Case of Large Taiwanese Firms Jou-ying Tseng, Chwo-Ming Joseph Yu (pp. 51 - 63) Keywords: Export, Large companies, Sales promotion, Taiwan Please login \| Abstract & purchase [ HTML & PDF (816kb) ] \| Reprints & permissions

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