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Home > European Journal of Marketing > Table of contents:Volume 28 issue 8/9
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 28 issue 8/9
Published: 1994, Start page: p8Icon key: 
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| 853363 | An Empirical Study of the Scientific Styles of Marketing Academics Siew Meng Leong, Jagdish N. Sheth, Chin Tiong Tan (pp. 8 - 27) Keywords: Academic staff, Marketing research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (60kb) ] | Reprints & permissions |
| 853364 | Marketing as Multiplex: Screening Postmodernism Stephen Brown (pp. 27 - 51) Keywords: Marketing mix, Marketing research, Marketing theory, Post-modernism Article type: General review Please login | Abstract & purchase [ HTML & PDF (108kb) ] | Reprints & permissions |
| 853365 | Advertising Uses and Gratifications Stephanie O'Donohoe (pp. 52 - 75) Keywords: Advertising effectiveness, Communications, Marketing, Research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
| 853366 | The Co-ordinated Management of Meaning: A Case Exemplar of a New
Consumer Research Technology Francis A. Buttle (pp. 76 - 99) Keywords: Consumer behaviour, Consumers, Decision making, Family life, Interpersonal communications, Research Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| 853367 | What Should Time Be? Gary Davies (pp. 100 - 113) Keywords: Marketing, Sociology, Time Article type: Conceptual Paper Please login | Abstract & purchase [ HTML & PDF (62kb) ] | Reprints & permissions |
| 853368 | Interpretative Methodology from Art and Literary Criticism: A Humanistic
Approach to Advertising Imagery Barbara B. Stern, Jonathan E. Schroeder (pp. 114 - 132) Keywords: Advertising effectiveness, Art, Literature Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (105kb) ] | Reprints & permissions |
| 853369 | Reflections on Jazz and Teaching: Benny and Gene, Woody and We Morris B. Holbrook, Ellen Day (pp. 133 - 144) Keywords: Marketing, Music, Teachers Article type: Conceptual Paper Please login | Abstract & purchase [ HTML & PDF (52kb) ] | Reprints & permissions |
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