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Home > European Journal of Marketing > Table of contents:Volume 35 issue 9/10
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 35 issue 9/10
Published: 2001, Start page: p966Special Issue: Political marketing
Guest editor(s): Dr Phil Harris
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 853745 | Commentary - Image-manufacturing in the USA: recent US Presidential Elections and beyond Bruce I. Newman (pp. 966 - 970) Keywords: Corporate image, USA Article type: General review Please login | Abstract & purchase [ HTML & PDF (54kb) ] | Reprints & permissions |
| 853746 | Women, electoral volatility and political outcomes in Britain Bernadette C. Hayes, Ian McAllister (pp. 971 - 983) Keywords: Gender, Politics, Target marketing, United Kingdom Article type: General review Please login | Abstract & purchase [ HTML & PDF (221kb) ] | Reprints & permissions |
| 853747 | The permanent campaign - The integration of market research techniques in developing strategies in a more uncertain political climate Nick Sparrow, John Turner (pp. 984 - 1002) Keywords: Market research, Organizational change, Political parties, Politics, United Kingdom Article type: General review Please login | Abstract & purchase [ HTML & PDF (145kb) ] | Reprints & permissions |
| 853748 | Political marketing - An investigation of the political marketing concept and political market orientation in Australian politics Aron O’Cass (pp. 1003 - 1025) Keywords: Market orientation, Marketing concept, Politics Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (135kb) ] | Reprints & permissions |
| 853749 | Payment on delivery - Recognising constituency service as political marketing Patrick Butler, Neil Collins (pp. 1026 - 1037) Keywords: Politics, Services marketing Article type: General review Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
| 853750 | “Selling socialism” - The marketing of the “very old” British Labour Party Dominic Wring (pp. 1038 - 1046) Keywords: Marketing, Organizational change, Politics, United Kingdom Article type: General review Please login | Abstract & purchase [ HTML & PDF (76kb) ] | Reprints & permissions |
| 853751 | The marketing of political marketing Nicholas O’Shaughnessy (pp. 1047 - 1057) Keywords: Marketing, Politics Article type: General review Please login | Abstract & purchase [ HTML & PDF (85kb) ] | Reprints & permissions |
| 853752 | Strategic political segmentation - A new approach for a new era of political marketing Gareth Smith, Andy Hirst (pp. 1058 - 1073) Keywords: Market segmentation, Marketing, Politics, Strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (173kb) ] | Reprints & permissions |
| 853753 | The product, sales and market-oriented party - How Labour learnt to market the product, not just the presentation Jennifer Lees-Marshment (pp. 1074 - 1084) Keywords: Market planning, Political parties, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (1334kb) ] | Reprints & permissions |
| 853754 | Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption Janine Dermody, Richard Scullion (pp. 1085 - 1098) Keywords: Marketing communications, Politics, Postmodernism, Symbolism Article type: General review Please login | Abstract & purchase [ HTML & PDF (183kb) ] | Reprints & permissions |
| 853755 | The “Americanisation” myth in European political markets - A focus on the United Kingdom Paul R. Baines, Christian Scheucher, Fritz Plasser (pp. 1099 - 1117) Keywords: Market entry, Marketing, Politics, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 853756 | Who sets the agenda? - An analysis of agenda setting and press coverage in the 1999 Greek European elections Phil Harris, Ioannis Kolovos, Andrew Lock (pp. 1117 - 1135) Keywords: Content analysis, Greece, Marketing, Media, Political parties, Politics Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (412kb) ] | Reprints & permissions |
| 853757 | Commentary - Machiavelli, political marketing and reinventing government Phil Harris (pp. 1136 - 1154) Keywords: Marketing, Politics Article type: General review Please login | Abstract & purchase [ HTML & PDF (326kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1491673 | The Mass Marketing of Politics: Democracy in an Age of Manufactured Images Dr Joep Cornelissen pp. 1155 - 1155 Please login | Abstract & purchase [ HTML ] |
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