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Home > European Journal of Marketing > Table of contents:Volume 37 issue 3/4
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 37 issue 3/4
Published: 2003, Start page: p366Special Issue: Marketing Management in Australasia
Guest editor(s): Aron O'Cass
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 853847 | Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters Aron O'Cass, Craig Julian (pp. 366 - 384) Keywords: Australia, Export, Marketing, Marketing mix, Performance, Strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (233kb) ] | Reprints & permissions |
| 853848 | Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view Steven Lysonski, Srinivas Durvasula, John Watson (pp. 385 - 406) Keywords: Consumer attitudes, Consumerism, Management, Marketing, New Zealand Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 853849 | Exploring the role of market learning capability in competitive strategy Jay Weerawardena (pp. 407 - 429) Keywords: Competitive advantage, Entrepreneurialism, Innovation, Learning, Marketing, Strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (913kb) ] | Reprints & permissions |
| 853850 | Strategic marketing planning: a grounded investigation Nicholas J. Ashill, Mark Frederikson, John Davies (pp. 430 - 460) Keywords: Grounded theory, Strategic marketing, Strategic planning Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (372kb) ] | Reprints & permissions |
| 853851 | The alternative classification scheme in the Asian context William R. Boulton, Rajan Nataraajan (pp. 461 - 475) Keywords: Classification, Development, Newly industrializing economies, Strategy Article type: Conceptual Paper Please login | Abstract & purchase [ HTML & PDF (890kb) ] | Reprints & permissions |
| 853852 | Marketing planning, market orientation and business performance Sue Pulendran, Richard Speed, Robert E. Widing II (pp. 476 - 497) Keywords: Company performance, Market orientation, Marketing concept, Marketing planning Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (217kb) ] | Reprints & permissions |
| 853853 | An evaluation of typologies of marketplace strategic actions: The structure of Australian top management perceptions Anthony Pecotich, Felicity J. Purdie, John Hattie (pp. 498 - 529) Keywords: Australia, Classification, Executives, Perception, Strategic marketing, Strategy Article type: General review Please login | Abstract & purchase [ HTML & PDF (138kb) ] | Reprints & permissions |
| 853854 | The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship Francis Farrelly, Pascale Quester (pp. 530 - 553) Keywords: Australia, Commitment, Market orientation, Sponsorship, Trust Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (187kb) ] | Reprints & permissions |
| 853855 | Australian marketing managers’ perceptions of the Internet: A quasi-longitudinal perspective Elaine K.F. Leong, Michael T. Ewing, Leyland F. Pitt (pp. 554 - 571) Keywords: Australia, Internet, Marketing, Value Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (100kb) ] | Reprints & permissions |
| 853856 | Beyond market orientation: Knowledge management and the innovativeness of New Zealand firms Jenny Darroch, Rod McNaughton (pp. 572 - 593) Keywords: Innovation, Knowledge management, Market orientation, New Zealand Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (108kb) ] | Reprints & permissions |
| 853857 | Servicing customers directly: Mobile franchising arrangements in Australia Lilly Chow, Lorelle Frazer (pp. 594 - 613) Keywords: Australia, Consumer behaviour, Contracts, Customer service, Franchising, Outcomes Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
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| 1491687 | Strategic Internet Marketing Nigel Pope and Hume Winzar pp. 614 - 614 Please login | Abstract & purchase [ HTML ] |
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