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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Table of contents:
Volume 42 issue 1/2

Published: 2008, Start page: p10

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Articles
Article Id: Article Information:
1669113 Corporate identity/strategy interface: implications for corporate level marketing
Hong-Wei He (pp. 10 - 15)
Keywords: Corporate branding, Corporate communications, Corporate identity, Marketing strategy
Article type: Research paper
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1669114 Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study
Henry F.L. Chung (pp. 16 - 22)
Keywords: Employees, European Union, Immigrants, Immigration, New Zealand, Standardization
Article type: Viewpoint
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1669115 Cronyism: One possible consequence of guanxi for an insider: how to obtain and maintain it?
T.K.P. Leung, Vincent C.S. Heung, Y.H. Wong (pp. 23 - 34)
Keywords: Business ethics, China, Confucianism, Interpersonal relations, National cultures
Article type: Research paper
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1669116 An extended model of the antecedents and consequences of consumer satisfaction for hospitality services
Yuksel Ekinci, Philip L. Dawes, Graham R. Massey (pp. 35 - 68)
Keywords: Customer satisfaction, Hospitality services, Service levels, United Kingdom
Article type: Research paper
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1669117 Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
Anthony Grimes (pp. 69 - 86)
Keywords: Advertising, Cognition, Consumer behaviour, Individual psychology
Article type: Conceptual paper
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1669118 The influence of loyalty programme membership on customer purchase behaviour
Lars Meyer-Waarden (pp. 87 - 114)
Keywords: Consumer behaviour, Customer loyalty, Customer relations, Loyalty schemes
Article type: Research paper
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1669119 The relationships between market orientation and alternative strategic orientations: A meta-analysis
Amir Grinstein (pp. 115 - 134)
Keywords: Business performance, Market orientation, Statistical analysis, Strategic marketing
Article type: Research paper
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1669120 Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
Aster Mekonnen, Fiona Harris, Angus Laing (pp. 135 - 153)
Keywords: Cause marketing, Consumer behaviour, Credit cards, Financial services, Promotional methods, Relationship marketing
Article type: Research paper
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1669121 Manufacturer's characteristics that determine the choice of producing store brands
Mónica Gómez, Natalia Rubio Benito (pp. 154 - 177)
Keywords: Brands, Generics, Manufacturers, Retailers, Spain
Article type: Research paper
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1669122 Economic satisfaction and relationship commitment in channels: The moderating role of environmental uncertainty, collaborative communication and coordination strategy
Sunil Sahadev (pp. 178 - 195)
Keywords: Channel relationships, Distribution channels and markets, India
Article type: Research paper
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1669123 Understanding the consumer propensity to observe
Penny M. Simpson, Judy A. Siguaw, John W. Cadogan (pp. 196 - 221)
Keywords: Brands, Buying behaviour, Consumer behaviour, Consumer risk
Article type: Research paper
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1669124 Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
Steven Ward, Aleksandra Lewandowska (pp. 222 - 237)
Keywords: Business environment, Competitors, Marketing strategy, Marketing theory, Social marketing
Article type: Research paper
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1669125 Consumption attitudes and adoption of new consumer products: a contingency approach
Guangping Wang, Wenyu Dou, Nan Zhou (pp. 238 - 254)
Keywords: China, Consumer behaviour, New products, Target markets
Article type: Research paper
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Book Review

Article Id: Article Information:
1669112 A Twenty-first Century Guide to Aldersonian Marketing Thought
Terry Beckman, M. Dale Beckman
pp. 257 - 257
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1669111 Marketing: Broadening the Horizons
Stanley J. Shapiro
pp. 255 - 255
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Editorial

1669126 From the outgoing Editors
Audrey Gilmore
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1669127 From the incoming Editors
Gordon Greenley, Nick Lee
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