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Home > European Journal of Marketing > Table of contents:Volume 42 issue 1/2
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 42 issue 1/2
Published: 2008, Start page: p10Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1669113 | Corporate identity/strategy interface: implications for corporate level marketing Hong-Wei He (pp. 10 - 15) Keywords: Corporate branding, Corporate communications, Corporate identity, Marketing strategy Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (53kb) ] | Reprints & permissions |
| 1669114 | Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study Henry F.L. Chung (pp. 16 - 22) Keywords: Employees, European Union, Immigrants, Immigration, New Zealand, Standardization Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (62kb) ] | Reprints & permissions |
| 1669115 | Cronyism: One possible consequence of guanxi for an insider: how to obtain and maintain it? T.K.P. Leung, Vincent C.S. Heung, Y.H. Wong (pp. 23 - 34) Keywords: Business ethics, China, Confucianism, Interpersonal relations, National cultures Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
| 1669116 | An extended model of the antecedents and consequences of consumer satisfaction for hospitality services Yuksel Ekinci, Philip L. Dawes, Graham R. Massey (pp. 35 - 68) Keywords: Customer satisfaction, Hospitality services, Service levels, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (376kb) ] | Reprints & permissions |
| 1669117 | Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework Anthony Grimes (pp. 69 - 86) Keywords: Advertising, Cognition, Consumer behaviour, Individual psychology Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (189kb) ] | Reprints & permissions |
| 1669118 | The influence of loyalty programme membership on customer purchase behaviour Lars Meyer-Waarden (pp. 87 - 114) Keywords: Consumer behaviour, Customer loyalty, Customer relations, Loyalty schemes Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (213kb) ] | Reprints & permissions |
| 1669119 | The relationships between market orientation and alternative strategic orientations: A meta-analysis Amir Grinstein (pp. 115 - 134) Keywords: Business performance, Market orientation, Statistical analysis, Strategic marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 1669120 | Linking products to a cause or affinity group: Does this really make them more attractive to consumers? Aster Mekonnen, Fiona Harris, Angus Laing (pp. 135 - 153) Keywords: Cause marketing, Consumer behaviour, Credit cards, Financial services, Promotional methods, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (175kb) ] | Reprints & permissions |
| 1669121 | Manufacturer's characteristics that determine the choice of producing store brands Mónica Gómez, Natalia Rubio Benito (pp. 154 - 177) Keywords: Brands, Generics, Manufacturers, Retailers, Spain Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (259kb) ] | Reprints & permissions |
| 1669122 | Economic satisfaction and relationship commitment in channels: The moderating role of environmental uncertainty, collaborative communication and coordination strategy Sunil Sahadev (pp. 178 - 195) Keywords: Channel relationships, Distribution channels and markets, India Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (158kb) ] | Reprints & permissions |
| 1669123 | Understanding the consumer propensity to observe Penny M. Simpson, Judy A. Siguaw, John W. Cadogan (pp. 196 - 221) Keywords: Brands, Buying behaviour, Consumer behaviour, Consumer risk Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (247kb) ] | Reprints & permissions |
| 1669124 | Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types Steven Ward, Aleksandra Lewandowska (pp. 222 - 237) Keywords: Business environment, Competitors, Marketing strategy, Marketing theory, Social marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (95kb) ] | Reprints & permissions |
| 1669125 | Consumption attitudes and adoption of new consumer products: a contingency approach Guangping Wang, Wenyu Dou, Nan Zhou (pp. 238 - 254) Keywords: China, Consumer behaviour, New products, Target markets Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (143kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1669112 | A Twenty-first Century Guide to Aldersonian Marketing Thought Terry Beckman, M. Dale Beckman pp. 257 - 257 Please login | Abstract & purchase [ HTML ] |
| 1669111 | Marketing: Broadening the Horizons Stanley J. Shapiro pp. 255 - 255 Please login | Abstract & purchase [ HTML ] Editorial |
| 1669126 | From the outgoing Editors Audrey Gilmore Abstract | View HTML |
| 1669127 | From the incoming Editors Gordon Greenley, Nick Lee Abstract | View HTML |
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