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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Table of contents:
Volume 42 issue 11/12

Published: 2008, Start page: p1141

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Articles
Article Id: Article Information:
1751520 The primacy of data?
Nick Lee, Gordon Greenley (pp. 1141 - 1144)
Keywords: Data collection, Market research, Sciences
Article type: Literature review
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1751521 Paths to marketing's future: a sub-first tier GATORE principle perspective
B. Nathaniel Carr II (pp. 1145 - 1155)
Keywords: Marketing, Stakeholder analysis
Article type: Literature review
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1751522 The global diffusion of relationship marketing
Sofie Hansen (pp. 1156 - 1161)
Keywords: Globalization, Knowledge sharing, Relationship marketing, Russia, Systems theory
Article type: Conceptual paper
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1751523 Antecedents of the intention to seek samples
Gerard Prendergast, Alex S.L. Tsang, Chit Yu Lo (pp. 1162 - 1169)
Keywords: Advertising, Buying behavior, Quality control, Sales management
Article type: Research paper
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1751524 Dealing with environmental uncertainty: The value of scenario planning for small to medium-sized enterprises (SMEs)
Michael Johnston, Audrey Gilmore, David Carson (pp. 1170 - 1178)
Keywords: Corporate strategy, Marketing planning, Organizational planning, Small to medium-sized enterprises, Supply chain management, Uncertainty management
Article type: Viewpoint
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1751525 Examining “peer-to-peer” (P2P) systems as consumer-to-consumer (C2C) exchange
Christopher R. Plouffe (pp. 1179 - 1202)
Keywords: Buyer-seller relationships, Consumers, Exchange, Internet, Marketing, Resource sharing
Article type: Research paper
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1751526 Exploring children's understanding of television advertising – beyond the advertiser's perspective
Margaret-Anne Lawlor, Andrea Prothero (pp. 1203 - 1223)
Keywords: Advertising effectiveness, Children (age groups), Television commercials, Ireland
Article type: Research paper
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1751527 Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic
Shintaro Okazaki, Radoslav Skapa (pp. 1224 - 1245)
Keywords: European Union, Integration, Marketing communications, Multinational companies, Standardization, Worldwide web
Article type: Research paper
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1751528 Broadening even more the internal marketing concept
Anselmo Ferreira Vasconcelos (pp. 1246 - 1264)
Keywords: Business performance, Employees, Internal marketing, Job satisfaction, Motivation (psychology)
Article type: Conceptual paper
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1751529 The implementation of a market orientation: A review and integration of the contributions to date
Erik M. van Raaij, J.W. Stoelhorst (pp. 1265 - 1293)
Keywords: Market orientation, Marketing management, Performance management
Article type: Literature review
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1751530 Market orientation and internationalisation in small software firms
Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo (pp. 1294 - 1315)
Keywords: Computer software, Electronic commerce, Finland, International organizations, Market orientation, Small enterprises
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1751531 Customer-employee relationship: The role of self-employee congruence
Ahmad Jamal, Adegboyega Adelowore (pp. 1316 - 1345)
Keywords: Banking, Buyer-seller relationships, Consumer behaviour, Customer satisfaction, Marketing theory, Nigeria
Article type: Research paper
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1751532 Employees' affective commitment to change: The key to successful CRM implementation
Philip Shum, Liliana Bove, Seigyoung Auh (pp. 1346 - 1371)
Keywords: Banking, Change management, Customer satisfaction, Job satisfaction, New Zealand
Article type: Research paper
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1751533 Market knowledge diffusion and business performance
Paul Hughes, Robert E. Morgan, Yiannis Kouropalatis (pp. 1372 - 1395)
Keywords: Business performance, Business planning, Knowledge management, Market orientation, Market research, Workplace training
Article type: Research paper
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1751534 Scholars who stare at goats: The collaborative circle cycle in creative consumer research
Alan Bradshaw, Stephen Brown (pp. 1396 - 1414)
Keywords: Consumer research, Group behaviour, Marketing, Professional education
Article type: Conceptual paper
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Book Review

Article Id: Article Information:
1751519 Business-to-Business Marketing
Dr Thomas O'Toole
pp. 1418 - 1418
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1751518 Review of Marketing Financial Services
Jillian Farquhar
pp. 1415 - 1415
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The 2008 Emerald/EFMD Outstanding Doctoral Research Awards

1751537 Marketing strategy sponsored by European Journal of Marketing
Vicky Williams
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Note from the publisher

1751535 Note from the publisher
Vicky Williams
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2008 Awards for Excellence

1751536 2008 Awards for Excellence
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