Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > European Journal of Marketing > Table of contents:Volume 42 issue 3/4
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 42 issue 3/4
Published: 2008, Start page: p265Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1718491 | Why “soft science” is the key to regaining leadership in marketing knowledge Alan Tapp, Tim Hughes (pp. 265 - 278) Keywords: Marketing strategy, Research Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (188kb) ] | Reprints & permissions |
| 1718492 | Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria N. Gladson Nwokah (pp. 279 - 286) Keywords: Business performance, Competitors, Customer orientation, Food and drink products, Market orientation, Nigeria Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (179kb) ] | Reprints & permissions |
| 1718493 | Top versus leading journals in marketing: some challenging thoughts Göran Svensson, Greg Wood (pp. 287 - 298) Keywords: Education, Marketing decision making, Research work, Serials Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (81kb) ] | Reprints & permissions |
| 1718494 | Marketing to postmodern consumers: introducing the internet chameleon Geoff Simmons (pp. 299 - 310) Keywords: Consumer behaviour, Internet, Marketing, Postmodernism, Social networks Article type: General review Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 1718495 | Satisfaction in performing arts: the role of value? Margee Hume, Gillian Sullivan Mort (pp. 311 - 326) Keywords: Customer satisfaction, Customer services quality, Performing arts, Value analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (126kb) ] | Reprints & permissions |
| 1718496 | The role of ethnic affiliation in consumer ethnocentrism Irena Vida, Tanja Dmitrovic, Claude Obadia (pp. 327 - 343) Keywords: Bias, Bosnia and Herzegovina, Consumer research, Ethnic groups Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (127kb) ] | Reprints & permissions |
| 1718497 | Factors influencing word of mouth effectiveness: receiver perspectives Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol (pp. 344 - 364) Keywords: Consumer behaviour, Consumers, Services marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (164kb) ] | Reprints & permissions |
| 1718498 | Experiences as gifts: from process to model Jackie Clarke (pp. 365 - 389) Keywords: Consumer behaviour, Experience, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (249kb) ] | Reprints & permissions |
| 1718499 | Servicescape and loyalty intentions: an empirical investigation Lloyd C. Harris, Chris Ezeh (pp. 390 - 422) Keywords: Customer loyalty, Marketing environment, Psychology, Restaurants, Services marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (203kb) ] | Reprints & permissions |
| 1718500 | The organisation of integrated communications: toward flexible integration Lars Thøger Christensen, A. Fuat Firat, Simon Torp (pp. 423 - 452) Keywords: Corporate communications, Flexible organizations, Integrated marketing communications Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (228kb) ] | Reprints & permissions |
| 1718501 | Intra-functional conflict: an investigation of antecedent factors in marketing functions Lloyd C. Harris, Emmanuel Ogbonna, Mark M.H. Goode (pp. 453 - 476) Keywords: Conflict, Conflict management, Conflict resolution Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (171kb) ] | Reprints & permissions |
| 1718502 | Organisational capabilities: antecedents and implications for customer value Hanny N. Nasution, Felix T. Mavondo (pp. 477 - 501) Keywords: Customer service management, Human resource management, Market orientation, Organizational culture Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (169kb) ] | Reprints & permissions |
| 1718503 | Online marketing communication potential: Priorities in Danish firms and advertising agencies Morten Bach Jensen (pp. 502 - 525) Keywords: Business planning, Denmark, Internet, Least square approximation, Marketing communications, Mathematical modelling Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (326kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1718490 | Marketing in the Emerging Markets of Latin America Nicholas Alexander pp. 526 - 526 Please login | Abstract & purchase [ HTML ] |
Further Information
..
|
|
