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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Table of contents:
Volume 42 issue 3/4

Published: 2008, Start page: p265

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Articles
Article Id: Article Information:
1718491 Why “soft science” is the key to regaining leadership in marketing knowledge
Alan Tapp, Tim Hughes (pp. 265 - 278)
Keywords: Marketing strategy, Research
Article type: Viewpoint
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1718492 Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria
N. Gladson Nwokah (pp. 279 - 286)
Keywords: Business performance, Competitors, Customer orientation, Food and drink products, Market orientation, Nigeria
Article type: Viewpoint
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1718493 Top versus leading journals in marketing: some challenging thoughts
Göran Svensson, Greg Wood (pp. 287 - 298)
Keywords: Education, Marketing decision making, Research work, Serials
Article type: Conceptual paper
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1718494 Marketing to postmodern consumers: introducing the internet chameleon
Geoff Simmons (pp. 299 - 310)
Keywords: Consumer behaviour, Internet, Marketing, Postmodernism, Social networks
Article type: General review
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1718495 Satisfaction in performing arts: the role of value?
Margee Hume, Gillian Sullivan Mort (pp. 311 - 326)
Keywords: Customer satisfaction, Customer services quality, Performing arts, Value analysis
Article type: Research paper
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1718496 The role of ethnic affiliation in consumer ethnocentrism
Irena Vida, Tanja Dmitrovic, Claude Obadia (pp. 327 - 343)
Keywords: Bias, Bosnia and Herzegovina, Consumer research, Ethnic groups
Article type: Research paper
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1718497 Factors influencing word of mouth effectiveness: receiver perspectives
Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol (pp. 344 - 364)
Keywords: Consumer behaviour, Consumers, Services marketing
Article type: Research paper
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1718498 Experiences as gifts: from process to model
Jackie Clarke (pp. 365 - 389)
Keywords: Consumer behaviour, Experience, United Kingdom
Article type: Research paper
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1718499 Servicescape and loyalty intentions: an empirical investigation
Lloyd C. Harris, Chris Ezeh (pp. 390 - 422)
Keywords: Customer loyalty, Marketing environment, Psychology, Restaurants, Services marketing
Article type: Research paper
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1718500 The organisation of integrated communications: toward flexible integration
Lars Thøger Christensen, A. Fuat Firat, Simon Torp (pp. 423 - 452)
Keywords: Corporate communications, Flexible organizations, Integrated marketing communications
Article type: Research paper
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1718501 Intra-functional conflict: an investigation of antecedent factors in marketing functions
Lloyd C. Harris, Emmanuel Ogbonna, Mark M.H. Goode (pp. 453 - 476)
Keywords: Conflict, Conflict management, Conflict resolution
Article type: Research paper
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1718502 Organisational capabilities: antecedents and implications for customer value
Hanny N. Nasution, Felix T. Mavondo (pp. 477 - 501)
Keywords: Customer service management, Human resource management, Market orientation, Organizational culture
Article type: Research paper
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1718503 Online marketing communication potential: Priorities in Danish firms and advertising agencies
Morten Bach Jensen (pp. 502 - 525)
Keywords: Business planning, Denmark, Internet, Least square approximation, Marketing communications, Mathematical modelling
Article type: Research paper
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Book Review

Article Id: Article Information:
1718490 Marketing in the Emerging Markets of Latin America
Nicholas Alexander
pp. 526 - 526
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