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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Table of contents:
Volume 42 issue 5/6

Published: 2008, Start page: p537
Special Issue: Brand management

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Articles
Article Id: Article Information:
1727963 Principles of corporate rebranding
Bill Merrilees, Dale Miller (pp. 537 - 552)
Keywords: Brands, Case studies, Corporate branding, Innovation
Article type: Research paper
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1727964 Positive and negative brand beliefs and brand defection/uptake
Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova (pp. 553 - 570)
Keywords: Beliefs, Brand management, Brands, Consumer behaviour
Article type: Research paper
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1727965 Who's who in brand communities – and why?
Hans Ouwersloot, Gaby Odekerken-Schröder (pp. 571 - 585)
Keywords: Brand management, Brands, Cluster analysis, Community behaviour, Market segmentation, Motivation (psychology)
Article type: Research paper
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1727966 The attractiveness and connectedness of ruthless brands: the role of trust
John Power, Susan Whelan, Gary Davies (pp. 586 - 602)
Keywords: Brands, Corporate image, Mathematical modelling
Article type: Research paper
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1727967 Provenance associations as core values of place umbrella brands: A framework of characteristics
Nina M. Iversen, Leif E. Hem (pp. 603 - 626)
Keywords: Brand image, Brand management, Brands
Article type: Conceptual paper
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1727968 Children's use of brand symbolism: A consumer culture theory approach
Agnes Nairn, Christine Griffin, Patricia Gaya Wicks (pp. 627 - 640)
Keywords: Brands, Children (age groups), Consumers, Developmental psychology
Article type: Research paper
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1727969 Alternative perspectives on marketing and the place brand
Dominic Medway, Gary Warnaby (pp. 641 - 653)
Keywords: Brand image, Brands, Marketing
Article type: Conceptual paper
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1727970 Consumer perceptions of brand architecture in financial services
James F. Devlin, Sally McKechnie (pp. 654 - 666)
Keywords: Brand management, Brands, Financial services
Article type: Research paper
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1727971 Employer branding and its influence on managers
Gary Davies (pp. 667 - 681)
Keywords: Brands, Customer loyalty, Customer satisfaction, Product differentiation
Article type: Research paper
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1727972 Desired and perceived identities of fashion retailers
Ranis Cheng, Tony Hines, Ian Grime (pp. 682 - 701)
Keywords: Case studies, Clothing, Corporate identity, Fashion industry, Retailing
Article type: Research paper
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1727973 Undesired self-image congruence in a low-involvement product context
Michael Bosnjak, Nina Rudolph (pp. 702 - 712)
Keywords: Brand image, Consumer behaviour, Consumption
Article type: Research paper
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Guest editorial

Article Id: Article Information:
1727974 Guest editorial
Leslie de Chernatony, George Christodoulides, Stuart Roper, Temi Abimbola
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