Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > European Journal of Marketing > Table of contents:Volume 42 issue 5/6
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 42 issue 5/6
Published: 2008, Start page: p537Special Issue: Brand management
Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1727963 | Principles of corporate rebranding Bill Merrilees, Dale Miller (pp. 537 - 552) Keywords: Brands, Case studies, Corporate branding, Innovation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 1727964 | Positive and negative brand beliefs and brand defection/uptake Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova (pp. 553 - 570) Keywords: Beliefs, Brand management, Brands, Consumer behaviour Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (142kb) ] | Reprints & permissions |
| 1727965 | Who's who in brand communities – and why? Hans Ouwersloot, Gaby Odekerken-Schröder (pp. 571 - 585) Keywords: Brand management, Brands, Cluster analysis, Community behaviour, Market segmentation, Motivation (psychology) Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (96kb) ] | Reprints & permissions |
| 1727966 | The attractiveness and connectedness of ruthless brands: the role of trust John Power, Susan Whelan, Gary Davies (pp. 586 - 602) Keywords: Brands, Corporate image, Mathematical modelling Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (213kb) ] | Reprints & permissions |
| 1727967 | Provenance associations as core values of place umbrella brands: A framework of characteristics Nina M. Iversen, Leif E. Hem (pp. 603 - 626) Keywords: Brand image, Brand management, Brands Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (238kb) ] | Reprints & permissions |
| 1727968 | Children's use of brand symbolism: A consumer culture theory approach Agnes Nairn, Christine Griffin, Patricia Gaya Wicks (pp. 627 - 640) Keywords: Brands, Children (age groups), Consumers, Developmental psychology Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (94kb) ] | Reprints & permissions |
| 1727969 | Alternative perspectives on marketing and the place brand Dominic Medway, Gary Warnaby (pp. 641 - 653) Keywords: Brand image, Brands, Marketing Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 1727970 | Consumer perceptions of brand architecture in financial services James F. Devlin, Sally McKechnie (pp. 654 - 666) Keywords: Brand management, Brands, Financial services Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (103kb) ] | Reprints & permissions |
| 1727971 | Employer branding and its influence on managers Gary Davies (pp. 667 - 681) Keywords: Brands, Customer loyalty, Customer satisfaction, Product differentiation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (155kb) ] | Reprints & permissions |
| 1727972 | Desired and perceived identities of fashion retailers Ranis Cheng, Tony Hines, Ian Grime (pp. 682 - 701) Keywords: Case studies, Clothing, Corporate identity, Fashion industry, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 1727973 | Undesired self-image congruence in a low-involvement product context Michael Bosnjak, Nina Rudolph (pp. 702 - 712) Keywords: Brand image, Consumer behaviour, Consumption Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (85kb) ] | Reprints & permissions |
Guest editorial
| Article Id: | Article Information: |
|---|---|
| 1727974 | Guest editorial Leslie de Chernatony, George Christodoulides, Stuart Roper, Temi Abimbola Abstract | View HTML |
Further Information
.
|
|
