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Home > European Journal of Marketing > Table of contents:Volume 42 issue 9/10
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 42 issue 9/10
Published: 2008, Start page: p873Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1742394 | The primacy of theory Nick Lee, Gordon Greenley (pp. 873 - 878) Keywords: Marketing environment, Marketing theory, Research Please login | Abstract & purchase [ HTML & PDF (57kb) ] | Reprints & permissions |
| 1742395 | Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image John M.T. Balmer (pp. 879 - 906) Keywords: Corporate branding, Corporate identity Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (507kb) ] | Reprints & permissions |
| 1742396 | Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem, Erik Kostelijk (pp. 907 - 914) Keywords: Brand identity, Brand image, Competences, Marketing strategy, Resources Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (152kb) ] | Reprints & permissions |
| 1742397 | Organizational capacity for change and strategic ambidexterity: Flying the plane while rewiring it William Q. Judge, Christopher P. Blocker (pp. 915 - 926) Keywords: Critical success factors, Organizational change, Organizational effectiveness, Strategic planning Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (81kb) ] | Reprints & permissions |
| 1742398 | Corporate social responsibility: investigating theory and research in the marketing context Terje I. Vaaland, Morten Heide, Kjell Grønhaug (pp. 927 - 953) Keywords: Corporate social responsibility, Ethics, Marketing environment Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (170kb) ] | Reprints & permissions |
| 1742399 | Building online brands through brand alliances in internet Elena Delgado-Ballester, Miguel Hernández-Espallardo (pp. 954 - 976) Keywords: Brand equity, Brand loyalty, Customer behaviour, Internet, Online operations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (296kb) ] | Reprints & permissions |
| 1742400 | Identification and analysis of moderator variables: Investigating the customer satisfaction-loyalty link Gianfranco Walsh, Heiner Evanschitzky, Maren Wunderlich (pp. 977 - 1004) Keywords: Customer loyalty, Customer satisfaction, Service levels Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (189kb) ] | Reprints & permissions |
| 1742401 | An exploratory study into the drivers of channel change Filipe Coelho, Chris Easingwood (pp. 1005 - 1022) Keywords: Change management, Distribution, Financial services, Modelling, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (145kb) ] | Reprints & permissions |
| 1742402 | An intra- and inter-organisational perspective on industrial segmentation: A segmentation classification framework Ann H. Clarke, Per V. Freytag (pp. 1023 - 1038) Keywords: Classification, Market segmentation Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (131kb) ] | Reprints & permissions |
| 1742403 | Online brand attributes and online corporate brand images Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi (pp. 1039 - 1058) Keywords: Brand image, Corporate branding, Online operations, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (273kb) ] | Reprints & permissions |
| 1742404 | Communicating in the new interactive marketspace Wilson Ozuem, Kerry E. Howell, Geoff Lancaster (pp. 1059 - 1083) Keywords: Internet, Marketing communications, Marketing information Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (144kb) ] | Reprints & permissions |
| 1742405 | Customer loyalty: an empirical study Rosalind McMullan, Audrey Gilmore (pp. 1084 - 1094) Keywords: Behaviour, Customer loyalty, Customers, Service levels Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (80kb) ] | Reprints & permissions |
| 1742406 | Satisfaction, image and loyalty: new versus experienced customers Thomas A. Brunner, Markus Stöcklin, Klaus Opwis (pp. 1095 - 1105) Keywords: Customer loyalty, Customer satisfaction, Repeat buying, Repurchase agreements, Service industries Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
| 1742407 | Testing a theoretically constructed relationship management capability Denise Jarratt (pp. 1106 - 1132) Keywords: Competitive strategy, Decision making, Relationship marketing, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (189kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1742393 | Social Marketing Michael Saren pp. 1133 - 1133 Please login | Abstract & purchase [ HTML ] The 2008 Emerald/EFMD Outstanding Doctoral Research Awards |
| 1742408 | Marketing strategy sponsored by European Journal of Marketing Abstract | View HTML |
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