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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Table of contents:
Volume 43 issue 11/12

Published: 2009, Start page: p1269

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Articles
Article Id: Article Information:
1822062 Is a “star” worth a thousand words?: The interplay between product-review texts and rating valences
Alex S.L. Tsang, Gerard Prendergast (pp. 1269 - 1280)
Keywords: Advertising, Customer satisfaction, Generation and dissemination of information, Internet, Market research methods, Mobile communication systems
Article type: Viewpoint
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1822063 Can marketing practice keep up with Europe's ageing population?
Nicholas J. Thompson, Keith E. Thompson (pp. 1281 - 1288)
Keywords: Customer satisfaction, Demography, Europe Union, Marketing, Older consumers
Article type: Viewpoint
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1822064 Examining the academic/commercial divide in marketing research
Paul R. Baines, Ross Brennan, Mark Gill, Roger Mortimore (pp. 1289 - 1299)
Keywords: Academic staff, Attitudes, Generation and dissemination of information, Market research, Marketing agencies
Article type: Viewpoint
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1822065 Brand extension strategies: perceived fit, brand type, and culture influences
Isabel Buil, Leslie de Chernatony, Leif E. Hem (pp. 1300 - 1324)
Keywords: Brand extensions, Brand image, Europe, National cultures, Strategic planning
Article type: Research paper
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1822066 Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
Aron O'Cass, Jay Weerawardena (pp. 1325 - 1348)
Keywords: Business performance, Entrepreneurialism, International business, International marketing, Small to medium-sized enterprises
Article type: Research paper
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1822067 Market orientation and enterprise policy
Don O'Sullivan, Patrick Butler (pp. 1349 - 1364)
Keywords: Business performance, Business policy, Ireland, Manufacturing resource planning, Market orientation
Article type: Research paper
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1822068 Differentiation and silver medal winner effects
Albert Caruana, Leyland F. Pitt, Pierre Berthon, Michael Page (pp. 1365 - 1377)
Keywords: Brand identity, Consumer behaviour, Customer satisfaction, Product differentiation, Quality awards
Article type: Research paper
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1822069 Niche firms and marketing strategy: An exploratory study of internationally oriented niche firms
Kjell Toften, Trond Hammervoll (pp. 1378 - 1391)
Keywords: International business, Marketing strategy, Niche marketing, Product differentiation, Product positioning, Small enterprises
Article type: Research paper
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1822070 Dynamic capabilities: the missing link in CRM investments
Stan Maklan, Simon Knox (pp. 1392 - 1410)
Keywords: Buyer-seller relationships, Consumer marketing, Customer satisfaction, Customer service management, Process analysis
Article type: Viewpoint
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1822071 Female role stereotypes in print advertising: Identifying associations with magazine and product categories
Emmanuella Plakoyiannaki, Yorgos Zotos (pp. 1411 - 1434)
Keywords: Advertising, Magazines, Prejudice, Sexual discrimination, United Kingdom, Women
Article type: Research paper
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1822072 Internal market orientation and its influence on organisational performance
Vicent Tortosa, Miguel A. Moliner, Javier Sánchez (pp. 1435 - 1456)
Keywords: Customer satisfaction, Customer services quality, Internal marketing, Market orientation, Organizational performance
Article type: Research paper
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1822073 Advertising and promotions budgeting and the role of risk
Douglas West, Gerard P. Prendergast (pp. 1457 - 1476)
Keywords: Advertising, Budgets, Risk management, United Kingdom
Article type: Research paper
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1822074 High quality and low cost: the lean service centre
Niall Piercy, Nick Rich (pp. 1477 - 1497)
Keywords: Budgetary control, Call centres, Financial services, Lean production, Quality, United Kingdom
Article type: Research paper
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1822075 Cross-national segmentation: An application to the NAFTA airline passenger market
Edward R. Bruning, Michael Y. Hu, Wei (Andrew) Hao (pp. 1498 - 1522)
Keywords: Airlines, Canada, Free trade, International marketing, Mexico, United States of America
Article type: Research paper
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Book Review

Article Id: Article Information:
1822061 Strategic Brand Management
Luiz Moutinho
pp. 1523 - 1523
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