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Home > European Journal of Marketing > Table of contents:Volume 44 issue 5
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 44 issue 5
Published: 2010, Start page: p547Special Issue: Branding and the marketing of technological and industrial products
Guest editor(s): Professor T.C. Melewar and Dr Lynn L.K. Lim
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1863313 | Branding of post-purchase ancillary products and services: An application in the mobile communications industry William E. Baker, Donald Sciglimpaglia, Massoud Saghafi (pp. 547 - 566) Keywords: Brand equity, Brands, Mobile communication systems, Pricing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (234kb) ] | Reprints & permissions |
| 1863314 | Business to business branding: external and internal satisfiers and the role of training quality Stuart Roper, Gary Davies (pp. 567 - 590) Keywords: Brand identity, Business-to-business marketing, Customer satisfaction, Training management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (342kb) ] | Reprints & permissions |
| 1863315 | Marketplace footprints: connecting marketing communication and corporate brands Harlan E. Spotts, Marc G. Weinberger (pp. 591 - 609) Keywords: Advertising, Corporate branding, Corporate communications, Corporate identity, Marketing communications Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (348kb) ] | Reprints & permissions |
| 1863316 | Mobile phone choice: technology versus marketing. The brand effect in the Italian market Luca Petruzzellis (pp. 610 - 634) Keywords: Brands, Consumer behaviour, Italy, Mobile communication systems Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (155kb) ] | Reprints & permissions |
| 1863317 | Shaping the body and technology: Discursive implications for the strategic communication of technological brands Margo Buchanan-Oliver, Angela Cruz, Jonathan E. Schroeder (pp. 635 - 652) Keywords: Brands, Management strategy, Marketing communications, Metaphors, Visual media Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 1863318 | “Living the brand”: brand orientation in the business-to-business sector Carsten Baumgarth (pp. 653 - 671) Keywords: Brands, Business-to-business marketing, Market orientation, Organizational culture Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (203kb) ] | Reprints & permissions |
| 1863319 | Product brand differentiation and dual-channel store performances of a multi-channel retailer Ruiliang Yan (pp. 672 - 692) Keywords: Distribution channels and marketing, Game theory, Marketing research, Marketing strategy, Product differentiation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (229kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 1863329 | Branding and marketing of technological and industrial products T.C. Melewar, Lynn Lim Abstract | View HTML |
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