Online from: 1967
Subject Area: Marketing
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|Title:||Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market|
|Author(s):||Stephen L. Vargo, (University of Hawaii at Manoa, Honolulu, Hawaii, USA)|
|Citation:||Stephen L. Vargo, (2011) "Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market", European Journal of Marketing, Vol. 45 Iss: 1/2, pp.217 - 222|
|Keywords:||Integration, Market system, Marketing theory|
|Article type:||Literature review|
|DOI:||10.1108/03090561111095667 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – This paper aims to provide an overview of the
Design/methodology/approach – The approach takes the form of a conceptual integration of core concepts in S-D logic, markets, and marketing.
Findings – This special section provides insight into the complexity of markets by investigating markets as configurations and systems and how value propositions drive value co-creation.
Research limitations/implications – This introduction to the special section integrates individual contributions toward advancing S-D logic and suggests that additional research in this area will help to develop a general theory of markets and marketing.
Practical implications – The overview of this special section provides insight into how the development of a positive theory of the market(s) will help to further advance normative marketing theories and practice.
Originality/value – This overview of the special section integrates multiple perspectives on complex, dynamic systems and discusses their contributions to the development of an S-D logic-based theory of the market.
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