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Home > European Journal of Marketing > Table of contents:Volume 46 issue 5
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 46 issue 5
Published: 2012, Start page: p600Special Issue: Corporate branding
Guest editor(s): T.C. Melewar, Manto Gotsi and Constantine Andriopoulos
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| 17031971 | Shaping the research agenda for corporate branding: avenues for future research T.C. Melewar, Manto Gotsi, Constantine Andriopoulos (pp. 600 - 608) Keywords: Brand management, Corporate branding, Marketing theory, Tensions Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (69kb) ] | Reprints & permissions |
| 17031972 | Corporate identity anchors: a managerial cognition perspective Hongwei He (pp. 609 - 625) Keywords: Corporate identity, Corporate identity anchors, Corporate image, Corporate marketing, Strategic marketing, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (107kb) ] | Reprints & permissions |
| 17031973 | A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction Aihwa Chang, Hsu-Hsin Chiang, Tzu-Shian Han (pp. 626 - 662) Keywords: Brand citizenship behaviours, Brand psychological ownership, Brand-centred human resource management, Brands, Corporate branding, Customer satisfaction Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (219kb) ] | Reprints & permissions |
| 17031974 | Employee as symbol: stereotypical age effects on corporate brand associations Gary Davies, Rosa Chun (pp. 663 - 683) Keywords: Age groups, Ageism, Corporate branding, Employee stereotyping, Employees, Individual perception, Stereotyping, Symbolism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (183kb) ] | Reprints & permissions |
| 17031975 | Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity Cláudia Simões, Katy J. Mason (pp. 684 - 711) Keywords: Business links, Corporate identity, Relationship identity, Supply chain management, Supply networks Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (185kb) ] | Reprints & permissions |
| 17031976 | Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy Yong Jian Wang, Monica D. Hernandez, Michael S. Minor, Jie Wei (pp. 712 - 732) Keywords: Brand image, Brand logo, Brands, Consumer psychology, Consumer-based brand equity, Corporate branding strategy, Corporate strategy, Logos, Superstition Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (153kb) ] | Reprints & permissions |
| 17031977 | Corporate branding: an interdisciplinary literature review Marc Fetscherin, Jean-Claude Usunier (pp. 733 - 753) Keywords: Bibliometric analysis, Brands, Business history, Corporate branding, Corporate identity, Corporate image, Corporate reputation Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (274kb) ] | Reprints & permissions |
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