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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Table of contents:
Volume 46 issue 5

Published: 2012, Start page: p600
Special Issue: Corporate branding
Guest editor(s): T.C. Melewar, Manto Gotsi and Constantine Andriopoulos

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Articles
Article Id: Article Information:
17031971 Shaping the research agenda for corporate branding: avenues for future research
T.C. Melewar, Manto Gotsi, Constantine Andriopoulos (pp. 600 - 608)
Keywords: Brand management, Corporate branding, Marketing theory, Tensions
Article type: Conceptual paper
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17031972 Corporate identity anchors: a managerial cognition perspective
Hongwei He (pp. 609 - 625)
Keywords: Corporate identity, Corporate identity anchors, Corporate image, Corporate marketing, Strategic marketing, United Kingdom
Article type: Research paper
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17031973 A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Aihwa Chang, Hsu-Hsin Chiang, Tzu-Shian Han (pp. 626 - 662)
Keywords: Brand citizenship behaviours, Brand psychological ownership, Brand-centred human resource management, Brands, Corporate branding, Customer satisfaction
Article type: Research paper
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17031974 Employee as symbol: stereotypical age effects on corporate brand associations
Gary Davies, Rosa Chun (pp. 663 - 683)
Keywords: Age groups, Ageism, Corporate branding, Employee stereotyping, Employees, Individual perception, Stereotyping, Symbolism
Article type: Research paper
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17031975 Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity
Cláudia Simões, Katy J. Mason (pp. 684 - 711)
Keywords: Business links, Corporate identity, Relationship identity, Supply chain management, Supply networks
Article type: Research paper
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17031976 Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Yong Jian Wang, Monica D. Hernandez, Michael S. Minor, Jie Wei (pp. 712 - 732)
Keywords: Brand image, Brand logo, Brands, Consumer psychology, Consumer-based brand equity, Corporate branding strategy, Corporate strategy, Logos, Superstition
Article type: Research paper
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17031977 Corporate branding: an interdisciplinary literature review
Marc Fetscherin, Jean-Claude Usunier (pp. 733 - 753)
Keywords: Bibliometric analysis, Brands, Business history, Corporate branding, Corporate identity, Corporate image, Corporate reputation
Article type: Literature review
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