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Home > European Journal of Marketing > Table of contents:Volume 46 issue 9
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
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Table of contents:
Volume 46 issue 9
Published: 2012, Start page: p1108Icon key: 
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| 17053715 | Brand alliances: the role of brand concept consistency Even Johan Lanseng, Lars Erling Olsen (pp. 1108 - 1126) Keywords: Brand alliances, Brand concepts, Brand management, Consumer behaviour, Partnership Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (159kb) ] | Reprints & permissions |
| 17053716 | The benefits of manufacturer brands to retailers Mark S. Glynn, Roderick J. Brodie, Judy Motion (pp. 1127 - 1149) Keywords: Brands, Consumer behaviour, Customer satisfaction, Manufacturers, Relationship outcomes, Retailers, Retailing, Satisfaction Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (286kb) ] | Reprints & permissions |
| 17053717 | Destination discount: a sensible road for national brands? Barbara Deleersnyder, Oliver Koll (pp. 1150 - 1170) Keywords: Brand management, Cannibalization, Consumer behavior, Discount retailing, National brands, New buyers, Store brands, Store switching Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (133kb) ] | Reprints & permissions |
| 17053718 | Matching service recovery solutions to customer recovery preferences Doan T. Nguyen, Janet R. McColl-Kennedy, Tracey S. Dagger (pp. 1171 - 1194) Keywords: Consumer behaviour, Customer services quality, Service delivery, Service improvements, Service levels, Service operations, Service providers, Services marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (243kb) ] | Reprints & permissions |
| 17053719 | Strategies used to defend pharmaceutical brands from generics Dean C.H. Wilkie, Lester W. Johnson, Lesley White (pp. 1195 - 1214) Keywords: Brand management, Competitive strategy, Generics, Marketing strategy, Pharmaceutical products, Premier brands, Pricing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (124kb) ] | Reprints & permissions |
| 17053720 | Effects of message framing and involvement on price deal effectiveness Eyal Gamliel, Ram Herstein (pp. 1215 - 1232) Keywords: Consumer behaviour, Consumer sales promotion, Consumers' purchase intentions, Involvement, Marketing communications, Message framing, Price deal Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (163kb) ] | Reprints & permissions |
| 17053721 | Examining the relationship between brand emotion and brand extension among supporters of professional football clubs Ibrahim Abosag, Stuart Roper, Daniel Hind (pp. 1233 - 1251) Keywords: Brand emotion, Brand extension, Brand management, Brands, Football, Sport marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (135kb) ] | Reprints & permissions |
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