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Home > Journal of Consumer Marketing > Table of contents:Volume 12 issue 2
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 12 issue 2
Published: 1995, Start page: p4Icon key: 
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| 856200 | Using strategic alliances to develop credible green marketing Nicola Mendleson, Michael Jay Polonsky (pp. 4 - 18) Keywords: Alliances, Consumer attitudes, Consumer behaviour, Environment, Green marketing, Image, Marketing strategy, Publicity Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (50kb) ] | Reprints & permissions |
| 856201 | Using information situations to guide marketing strategy Paul N. Bloom, James E. Pailin (pp. 19 - 27) Keywords: Classification, Consumer goods, Consumer marketing, Information, Market segmentation, Marketing strategy Article type: Conceptual Paper Please login | Abstract & purchase [ HTML & PDF (31kb) ] | Reprints & permissions |
| 856202 | Product comprehension and promotional strategies Timothy R. Graeff (pp. 28 - 39) Keywords: Advertising, Consumer attitudes, Consumer behaviour, Marketing communications, Marketing strategy, Product information, Sales promotion Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (39kb) ] | Reprints & permissions |
| 856203 | Making sure your Canadian advertisement does not sink your sale Susan S. Jarvis, William W. Thompson (pp. 40 - 46) Keywords: Advertising, Canada, Demographics, International marketing, Legislation, National cultures Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (24kb) ] | Reprints & permissions |
| 856204 | Assessing competitive edge: exposition and illustration of a
diagnostic tool Ugur Yavas, Dogan Eroglu (pp. 47 - 59) Keywords: Competitiveness, Decision making, Labelling, Marketing, Perceptions, Products Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (95kb) ] | Reprints & permissions |
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