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Home > Journal of Consumer Marketing > Table of contents:Volume 12 issue 4
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 12 issue 4
Published: 1995, Start page: p5Icon key: 
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| 856209 | The relationship of reputation and credibility to brand success Paul Herbig, John Milewicz (pp. 5 - 10) Keywords: Brand identity, Brand image, Brand loyalty, Marketing, Product management Article type: Technical paper Please login | Abstract & purchase [ HTML & PDF (23kb) ] | Reprints & permissions |
| 856210 | Measuring customer-based brand equity Walfried Lassar, Banwari Mittal, Arun Sharma (pp. 11 - 19) Keywords: Brand equity, Brand loyalty, Brand valuation, Consumer goods, Consumer marketing Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (32kb) ] | Reprints & permissions |
| 856211 | The future of consumer branding as seen from the picture today Betsy V. Boze, Charles R. Patton (pp. 20 - 41) Keywords: Brands, Consumer marketing, Field research, Global marketing, Multinationals Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (76kb) ] | Reprints & permissions |
| 856212 | Brand name strategies in the service sector L. W. Turley, Patrick A. Moore (pp. 42 - 50) Keywords: Brand names, Consumer behaviour, Services marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (32kb) ] | Reprints & permissions |
| 856213 | Understanding brand equity for successful brand extension Dennis A. Pitta, Lea Prevel Katsanis (pp. 51 - 64) Keywords: Brand equity, Brand extensions, Brand image, Consumer behaviour, Consumer marketing Article type: General review Please login | Abstract & purchase [ HTML & PDF (45kb) ] | Reprints & permissions |
| 856214 | A vision for the year 2000: brand asset management Scott Davis (pp. 65 - 82) Keywords: Assets management, Brands, Consumer marketing, Product management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (60kb) ] | Reprints & permissions |
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