Login
Welcome:
Guest
Guest
Search for:
Browse:
Resources:
Home > Journal of Consumer Marketing > Table of contents:Volume 18 issue 6
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 18 issue 6
Published: 2001, Start page: p471Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 856400 | Misplaced marketing: Why television is the “wrong” environment for public service advertising campaigns Joyce M. Wolburg (pp. 471 - 473) Keywords: Advertising, Communication, Marketing, Society Article type: General review Please login | Abstract & purchase [ HTML & PDF (41kb) ] | Reprints & permissions |
| 856401 | When conspicuous consumption becomes inconspicuous: the case of the migrant Hong Kong consumers Ed Chung, Eileen Fischer (pp. 474 - 487) Keywords: Consumer behaviour, Ethnic groups, National cultures Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (134kb) ] | Reprints & permissions |
| 856402 | Building customer relationships online: the Web site designers’ perspective Gary L. Geissler (pp. 488 - 502) Keywords: Communications, Design, Internet, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (191kb) ] | Reprints & permissions |
| 856403 | Targeting consumers who are willing to pay more for environmentally friendly products Michel Laroche, Jasmin Bergeron, Guido Barbaro-Forleo (pp. 503 - 520) Keywords: Canada, Consumer behaviour, Environment, Green marketing, Segmentation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (357kb) ] | Reprints & permissions |
| 856404 | Urban legends: diffusion processes and the exchange of resources D. Todd Donavan, John C. Mowen, Goutam Chakraborty (pp. 521 - 533) Keywords: Consumer behaviour, Legends, Motivation Article type: General review Please login | Abstract & purchase [ HTML & PDF (126kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1493836 | The Invisible Touch – The Four Keys of Modern Marketing John Melchinger pp. 534 - 534 Please login | Abstract & purchase [ HTML ] |
| 1493837 | Marketing and Consumer Identity in Multicultural America Craig A. Kelley pp. 534 - 534 Please login | Abstract & purchase [ HTML ] |
| 1493838 | Brand Asset Management: Driving Profitable Growth through Your Brands Beyza Alpan pp. 534 - 534 Please login | Abstract & purchase [ HTML ] |
| 1493839 | Rethinking Marketing: Qualitative Strategies and Exotic Visions Irvine Clarke III pp. 534 - 534 Please login | Abstract & purchase [ HTML ] |
© Emerald Group Publishing Limited | Copyright info | Site Policies
.
|
|
