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Home > Journal of Consumer Marketing > Table of contents:Volume 20 issue 2
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 20 issue 2
Published: 2003, Start page: p87Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 856453 | Misplaced marketing: Who do you hire when the advertising audience isn’t you? Herbert Jack Rotfeld (pp. 87 - 89) Keywords: Advertising, Ethnic groups, Minorities Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (40kb) ] | Reprints & permissions |
| 856448 | Exploring motivations for consumer Web use and their implications for e-commerce Jessica L. Joines, Clifford W. Scherer, Dietram A. Scheufele (pp. 90 - 108) Keywords: Electronic commerce, Internet, Privacy, User studies Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
| 856449 | Actively influencing consumer loyalty Megan Divett, Nadia Crittenden, Ron Henderson (pp. 109 - 126) Keywords: Consumer behaviour, Loyalty, Purchasing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (177kb) ] | Reprints & permissions |
| 856450 | Compulsive buying behavior Aviv Shoham, Maja Makovec Brencic (pp. 127 - 138) Keywords: Behaviour, Israel, Purchasing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (160kb) ] | Reprints & permissions |
| 856451 | Typology of online shoppers Ah Keng Kau, Yingchan E. Tang, Sanjoy Ghose (pp. 139 - 156) Keywords: Information retrieval, Internet, Market segmentation, Purchasing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (547kb) ] | Reprints & permissions |
| 856452 | Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong Gerard Prendergast, Claire Wong (pp. 157 - 169) Keywords: Brands, Children, Clothing, Consumer behaviour, Hong Kong, Motivation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1493871 | Food, People and Society: A European Perspective of Consumers’ Food Choices Elizabeth Goldsmith pp. 175 - 175 Please login | Abstract & purchase [ HTML ] |
| 1493870 | Customer Centric Product Definition Jennifer L. Porter pp. 174 - 174 Please login | Abstract & purchase [ HTML ] |
| 1493869 | Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care Janis Dietz pp. 172 - 172 Please login | Abstract & purchase [ HTML ] |
| 1493868 | Brought to You by – Postwar Television Advertising and the American Dream Amy L. Parsons pp. 170 - 170 Please login | Abstract & purchase [ HTML ] |
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