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Home > Journal of Consumer Marketing > Table of contents:Volume 25 issue 5
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 25 issue 5
Published: 2008, Start page: p269Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 1737908 | Decision '08: event marketing or product sampling? Cindy Johnson (pp. 269 - 271) Keywords: Direct marketing, Marketing strategy, Product trials, Sampling methods, Target markets Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (61kb) ] | Reprints & permissions |
| 1737909 | Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers Kiseol Yang, Laura D. Jolly (pp. 272 - 280) Keywords: Age groups, Consumer behaviour, Data communication systems, Mobile communication systems Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (182kb) ] | Reprints & permissions |
| 1737910 | Pro-environmental products: marketing influence on consumer purchase decision Josephine Pickett-Baker, Ritsuko Ozaki (pp. 281 - 293) Keywords: Beliefs, Brands, Consumer behaviour, Environmental management, Green marketing, Trust Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (290kb) ] | Reprints & permissions |
| 1737911 | Understanding older shoppers: a phenomenological investigation Hayley Myers, Margaret Lumbers (pp. 294 - 301) Keywords: Age groups, Older consumers, Retailing, Shopping, Socialization Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 1737912 | Customer satisfaction and loyalty: start with the product, culminate with the brand Eduardo Torres-Moraga, Arturo Z. Vásquez-Parraga, Jorge Zamora-González (pp. 302 - 313) Keywords: Brands, Customer loyalty, Customer satisfaction, Electronic commerce, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (310kb) ] | Reprints & permissions |
| 1737913 | Telecom's search for the ultimate customer loyalty platform Rick Ferguson, Bill Brohaugh (pp. 314 - 318) Keywords: Customer loyalty, Customer relations, Marketing strategy, Telecommunications, Wireless Article type: Case study Please login | Abstract & purchase [ HTML & PDF (74kb) ] | Reprints & permissions |
| 1737914 | Sorry for your loss, now when will we be paid? Customer service after death of a customer Elizabeth Taylor Quilliam (pp. 319 - 320) Keywords: Brand equity, Customer service management, Financial services, Services marketing Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (51kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1737907 | Anatomy of a Trend Michael P. Lillis pp. 327 - 327 Please login | Abstract & purchase [ HTML ] |
| 1737906 | Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.) Kirk Hazlett pp. 326 - 326 Please login | Abstract & purchase [ HTML ] |
| 1737905 | The 4 Cs of Truth in Communications Kristin M. McGillicuddy pp. 325 - 325 Please login | Abstract & purchase [ HTML ] Internet currency |
| 1737917 | Internet portals come to B2C markets Please login | Abstract & purchase [ HTML ] Editorial |
| 1737915 | Editorial Richard C. Leventhal Abstract | View HTMLComputer currency |
| 1737916 | DataViz Documents to Go 10.002 Premium Edition Dennis A. Pitta Please login | Abstract & purchase [ HTML ] |
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