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Home > Journal of Consumer Marketing > Table of contents:Volume 25 issue 7
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 25 issue 7
Published: 2008, Start page: p393Special Issue: Marketing challenges in serving the bottom of the pyramid
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1752058 | The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta, Rodrigo Guesalaga, Pablo Marshall (pp. 393 - 401) Keywords: Consumers, Disadvantaged groups, Emerging markets, Poverty, Private sector organizations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
| 1752059 | Integrated approach to understanding consumer behavior at bottom of pyramid Saroja Subrahmanyan, J. Tomas Gomez-Arias (pp. 402 - 412) Keywords: Consumers, Disadvantaged groups, Integrated marketing, Motivation (psychology), Poverty Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (159kb) ] | Reprints & permissions |
| 1752060 | Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers Rodrigo Guesalaga, Pablo Marshall (pp. 413 - 418) Keywords: Consumers, Cross-cultural studies, Disadvantaged groups, Income, Purchasing power Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 1752061 | Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing Van R. Wood, Dennis A. Pitta, Frank J. Franzak (pp. 419 - 429) Keywords: Disadvantaged groups, Globalization, International marketing, Multinational companies Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (153kb) ] | Reprints & permissions |
| 1752062 | Lessons for successful BOP marketing from Caracas' slums John Ireland (pp. 430 - 438) Keywords: Disadvantaged groups, International marketing, Marketing strategy, South America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 1752063 | Crossing the bridge to poverty, with low-cost cars Sofie Van den waeyenberg, Luc Hens (pp. 439 - 445) Keywords: Automotive industry, Disadvantaged groups, Marketing strategy, Poverty, Product innovation Article type: Case study Please login | Abstract & purchase [ HTML & PDF (97kb) ] | Reprints & permissions |
| 1752064 | Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines Christine Nielsen, Patricia M. Samia (pp. 446 - 454) Keywords: Disadvantaged groups, Economic growth, Marketing environment, Philippines, Social environment Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (295kb) ] | Reprints & permissions |
| 1752065 | Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context Srinivas Sridharan, Madhu Viswanathan (pp. 455 - 462) Keywords: Consumer marketing, Disadvantaged groups, Literacy, Marketing strategy, Poverty Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (310kb) ] | Reprints & permissions |
| 1752066 | Does marketing undermine public health? Marla B. Royne, Marian Levy (pp. 473 - 475) Keywords: Lifestyles, Marketing strategy, Public health, Social responsibility Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (52kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1752057 | Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers John Gountas pp. 482 - 482 Please login | Abstract & purchase [ HTML ] |
| 1752056 | Doing Anthropology in Consumer Research Michael Barone pp. 481 - 481 Please login | Abstract & purchase [ HTML ] Note from the publisher |
| 1752069 | Note from the publisher Vicky Williams Abstract | View HTMLInternet currency |
| 1752073 | The world wide web faces a life and death challenge: pop-up ad blockers Dennis A. Pitta Please login | Abstract & purchase [ HTML ] Guest editorial |
| 1752067 | Guest editorial Dennis Pitta Abstract | View HTMLExecutive summary and implications for managers and executives |
| 1752071 | Executive summary and implications for managers and executives Please login | Abstract & purchase [ HTML ] Editorial |
| 1752068 | Editorial Richard C. Leventhal Abstract | View HTMLComputer currency |
| 1752072 | Computer currency Please login | Abstract & purchase [ HTML ] 2008 Awards for Excellence |
| 1752070 | 2008 Awards for Excellence Abstract | View HTML |
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