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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Projective Techniques for Social Sciences and Business Research


Document Information:
Title:Projective Techniques for Social Sciences and Business Research
Author(s):Özlem Hesapçi Sanaktekin, (Istanbul Bilgi University, Istanbul, Turkey)
Citation:Özlem Hesapçi Sanaktekin, (2009) "Projective Techniques for Social Sciences and Business Research", Journal of Consumer Marketing, Vol. 26 Iss: 3, pp.223 - 223
Keywords:Consumer, Qualitative methods, Research methods
Publisher:Emerald Group Publishing Limited
Abstract:This article has no abstract


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