ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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| Title: | Projective Techniques for Social Sciences and Business Research |
|---|---|
| Author(s): | Özlem Hesapçi Sanaktekin, (Istanbul Bilgi University, Istanbul, Turkey) |
| Citation: | Özlem Hesapçi Sanaktekin, (2009) "Projective Techniques for Social Sciences and Business Research", Journal of Consumer Marketing, Vol. 26 Iss: 3, pp.223 - 223 |
| Keywords: | Consumer, Qualitative methods, Research methods |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |