ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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| Title: | Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival |
|---|---|
| Author(s): | Susan Dann, (James Cook University, Brisbane, Australia) |
| Citation: | Susan Dann, (2009) "Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival", Journal of Consumer Marketing, Vol. 26 Iss: 3, pp.224 - 225 |
| Keywords: | Communication, Public relations, Risk management |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |