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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game


Document Information:
Title:Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Author(s):George R. Cook, (Simon Graduate School of Business, University of Rochester, Rochester, New York, USA)
Citation:George R. Cook, (2010) "Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game", Journal of Consumer Marketing, Vol. 27 Iss: 2, pp.191 - 192
Keywords:A new type of customer, Anti marketing, Network buzz/pull marketing, Rebuttal of traditional marketing tactics and tech
Publisher:Emerald Group Publishing Limited
Abstract:This article has no abstract


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