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Home > Journal of Consumer Marketing > Table of contents:Volume 27 issue 4
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 27 issue 4
Published: 2010, Start page: p304Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1865077 | Technology rejection: the case of the wallet phone Esther Swilley (pp. 304 - 312) Keywords: Communication technologies, Customer orientation, Data security, Privacy, Risk management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (134kb) ] | Reprints & permissions |
| 1865078 | The effect of individualism on private brand perception: a cross-cultural investigation Sigal Tifferet, Ram Herstein (pp. 313 - 323) Keywords: Brands, Cross-cultural management, Customer satisfaction, Individual psychology, Israel Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (186kb) ] | Reprints & permissions |
| 1865079 | Contingent consumer decision making in the wine industry: the role of hedonic orientation Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett-Hensel (pp. 324 - 335) Keywords: Attitudes, Consumer behaviour, Decision making, Pricing, United States of America, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (195kb) ] | Reprints & permissions |
| 1865080 | Rethinking the TAM model: time to consider fun Mohamed Saber Chtourou, Nizar Souiden (pp. 336 - 344) Keywords: Canada, France, Internet, Marketing, Mobile communication systems, Wireless Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (234kb) ] | Reprints & permissions |
| 1865081 | Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans Mohammad Ali Zolfagharian, Qin Sun (pp. 345 - 357) Keywords: Consumer behaviour, Country of origin, Ethnocentrism, Multicultural societies, Social differentiation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (204kb) ] | Reprints & permissions |
| 1865082 | Green consumer behavior: determinants of curtailment and eco-innovation adoption Johan Jansson, Agneta Marell, Annika Nordlund (pp. 358 - 370) Keywords: Automotive fuels, Consumer behaviour, Ecology, Sweden Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 1865083 | If they could see me now: immigrants' use of prestige brands to convey status Lynn Eunjung Kwak, Jane Z. Sojka (pp. 371 - 380) Keywords: Brands, Consumer behaviour, Ethnic groups, Prices, Social status, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (177kb) ] | Reprints & permissions |
| 1865084 | Gender-role views and gift-giving behaviors in Israel Vassilis Dalakas, Aviv Shoham (pp. 381 - 389) Keywords: Consumer behaviour, Gender, Israel, National cultures, Social norms Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1865076 | Managing Market Relationships: Methodological and Empirical Insights Marianna Sigala pp. 396 - 396 Please login | Abstract & purchase [ HTML ] |
| 1865075 | The 85% Niche: The Power of Women of All Colors – Latina, Black, and Asian Noha El-Bassiouny pp. 394 - 394 Please login | Abstract & purchase [ HTML ] |
| 1865074 | Ad Women: How They Impact What We Need, Want, and Buy Natalie T. Wood pp. 393 - 393 Please login | Abstract & purchase [ HTML ] |
| 1865073 | Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Michael P. Lillis pp. 392 - 392 Please login | Abstract & purchase [ HTML ] Editorial |
| 1865085 | Editorial Richard C. Leventhal Abstract | View HTML |
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