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Home > Journal of Consumer Marketing > Table of contents:Volume 27 issue 7
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 27 issue 7
Published: 2010, Start page: p574Special Issue: Economic development and consumer marketing in contemporary China: special issue
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1892006 | Factors influencing Chinese youth consumers' acceptance of mobile marketing Tao (Tony) Gao, Fareena Sultan, Andrew J. Rohm (pp. 574 - 583) Keywords: China, China, Communication technologies, Consumer behaviour, Marketing communications, Mobile communication systems, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (167kb) ] | Reprints & permissions |
| 1892007 | An experimental investigation of the role of face in service failure and recovery encounters Jiangang Du, Xiucheng Fan, Tianjun Feng (pp. 584 - 593) Keywords: China, Consumer behaviour, National cultures, Service delivery, Service failures Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (185kb) ] | Reprints & permissions |
| 1892008 | Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers Laszlo Jozsa, Andrea Insch, Jayne Krisjanous, Kim-Shyan Fam (pp. 594 - 603) Keywords: Advertising effectiveness, Attitudes, Baby boomer generation, China, Consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 1892009 | Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory: an empirical study from Chinese context ShiXiong Liu, YanXiong Lu, QiuPing Liang, ErYue Wei (pp. 604 - 614) Keywords: Charitable donations, China, Culture Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (339kb) ] | Reprints & permissions |
| 1892010 | Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers Yanqun He, Deqiang Zou, Liyin Jin (pp. 615 - 628) Keywords: Brand loyalty, Buying behaviour, China, Consumers, Lifestyles, Marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (162kb) ] | Reprints & permissions |
| 1892011 | An empirical study on the decision-making styles of the Chinese peasant consumers Li Baoku, Zhai Cuixia, Bao Weimin (pp. 629 - 637) Keywords: China, Consumer behaviour, Consumers, Decision making, Disadvantaged groups, Factor analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
| 1892012 | Chinese glocalization – a study of intergenerational residence in urban China Shengdong Lin, Xue Ke (pp. 638 - 644) Keywords: China, Consumers, Family, Globalization, Localization, Political sociology Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1892005 | Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition) Kirk Hazlett pp. 650 - 650 Please login | Abstract & purchase [ HTML ] |
| 1892004 | The Next Evolution of Marketing Jeffrey M. Campbell pp. 649 - 649 Please login | Abstract & purchase [ HTML ] |
| 1892003 | Using Choice Modeling To Supercharge Your Business George R. Cook pp. 648 - 648 Please login | Abstract & purchase [ HTML ] |
| 1892002 | Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Ben Lowe pp. 647 - 647 Please login | Abstract & purchase [ HTML ] Internet currency |
| 1892015 | Internet currency Please login | Abstract & purchase [ HTML ] Guest editorial |
| 1892014 | Economic development and consumer marketing in contemporary China Cheng Lu Wang, Dongjin Li, Guoqun Fu Abstract | View HTMLEditorial |
| 1892013 | Editorial Richard C. Leventhal Abstract | View HTML |
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