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Home > Journal of Consumer Marketing > Table of contents:Volume 29 issue 3
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Table of contents:
Volume 29 issue 3
Published: 2012, Start page: p176Icon key: 
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| 17030542 | Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns Marcelo Vinhal Nepomuceno, Michel Laroche, Marie-Odile Richard, Axel Eggert (pp. 176 - 189) Keywords: Data security, Electronic commerce, General security concerns, Intangibility, Internet, Online, Perceived risk, Privacy concerns, System security concerns, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (282kb) ] | Reprints & permissions |
| 17030543 | Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists Lilly Ye, Mousumi Bose, Lou Pelton (pp. 190 - 201) Keywords: Brand consciousness, Brand perceptions, Brands, China, Consumer behaviour, Consumer consciousness, Need for uniqueness, Retailing Article type: Research paper Abstract | View HTML | View PDF (180kb) | Reprints & permissions |
| 17030544 | Family purchase decision making at the bottom of the pyramid Tendai Chikweche, John Stanton, Richard Fletcher (pp. 202 - 213) Keywords: Bottom of pyramid, Children, Consumers, Decision making, Family, Purchase decision making, Zimbabwe Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (291kb) ] | Reprints & permissions |
| 17030545 | Decomposition of cross-country differences in consumer attitudes toward marketing Geng Cui, Hon-Kwong Lui, Tsang-Sing Chan, Annamma Joy (pp. 214 - 224) Keywords: Attitudes, Canada, China, Consumer attitudes toward marketing, Cross-cultural consumer research, Decomposition, International marketing, Marketing strategy Cross cultural studies Article type: Research paper Abstract | View HTML | View PDF (138kb) | Reprints & permissions |
| 17030722 | Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix (pp. 225 - 232) Keywords: Brand community, Brand loyalty, Brand management, Consumer behaviour, Identity, Netnography Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 17030546 | Social media's emerging importance in market research Anthony Patino, Dennis A. Pitta, Ralph Quinones (pp. 233 - 237) Keywords: Law, Market research, Social media, Techniques Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (75kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
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| 17030541 | Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Amy L. Parsons pp. 241 - 241 Please login | Abstract & purchase [ HTML ] |
| 17030540 | The Upside of Irrationality: The Unexpected Benefits of Defying Logic Francisco Conejo pp. 240 - 240 Please login | Abstract & purchase [ HTML ] |
| 17030539 | The Aging Consumer: Perspectives from Psychology and Economics George R. Cook pp. 239 - 239 Please login | Abstract & purchase [ HTML ] |
| 17030538 | Underdogma: How America's Enemies Use Our Love for the Underdog to Trash American Power Lee McGinnis pp. 238 - 238 Please login | Abstract & purchase [ HTML ] Internet currency |
| 17030548 | Google’s latest accomplishment: refining marketing practice Abstract | View HTMLEditorial |
| 17030547 | Editorial Richard C. Leventhal Abstract | View HTML |
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