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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Street Smart Advertising: How to Win the Battle of the Buzz


Document Information:
Title:Street Smart Advertising: How to Win the Battle of the Buzz
Author(s):Joyce M. Wolburg, (Marquette University, Milwaukee, WI, USA)
Citation:Joyce M. Wolburg, (2012) "Street Smart Advertising: How to Win the Battle of the Buzz", Journal of Consumer Marketing, Vol. 29 Iss: 4, pp.311 - 312
Keywords:Advertising, Buzz, Creative strategy, Design
Publisher:Emerald Group Publishing Limited
Abstract:This article has no abstract


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