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Home > Journal of Consumer Marketing > Volume 29 issue 4 > Street Smart Advertising: How to Win the Battle of the Buzz
Journal of Consumer Marketing
ISSN: 0736-3761
Online from: 1984
Subject Area: Marketing
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Street Smart Advertising: How to Win the Battle of the Buzz
| Title: | Street Smart Advertising: How to Win the Battle of the Buzz |
|---|---|
| Author(s): | Joyce M. Wolburg, (Marquette University, Milwaukee, WI, USA) |
| Citation: | Joyce M. Wolburg, (2012) "Street Smart Advertising: How to Win the Battle of the Buzz", Journal of Consumer Marketing, Vol. 29 Iss: 4, pp.311 - 312 |
| Keywords: | Advertising, Buzz, Creative strategy, Design |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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