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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Table of contents:
Volume 30 issue 4

Published: 2013, Start page: p320

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Articles
Article Id: Article Information:
17092337 The influence of parental styles on children's consumption
Joseph Z. Wisenblit, Randi Priluck, Stephen F. Pirog (pp. 320 - 327)
Keywords: Advertising, Advertising media, Children (age groups), Children and media, Consumer socialization, Food regulation, Influence, Mothers' advertising awareness, Parental styles, Parents
Article type: Research paper
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17092338 Consumers' attitudes toward advertising by medical professionals
Kara Chan, Lennon Tsang, Vivienne Leung (pp. 328 - 334)
Keywords: Attitudes, China, Consumer behaviour, Health services, Hong Kong, Medical advertising, Medical personnel, Survey
Article type: Research paper
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17092339 The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food
Yanfeng Zhou, John Thøgersen, Yajing Ruan, Guang Huang (pp. 335 - 344)
Keywords: Behaviour, China, Consumers, Moderation, Organic foods, Personal values, Theory of planned behaviour
Article type: Research paper
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17092340 Comparative advertising: citing or not the leading brand and its price
Christian Dianoux, Jean-Luc Herrmann, Helen Zeitoun (pp. 345 - 354)
Keywords: Advertising, Brand “X“, Brand information processing, Brand management, Brands, Comparative advertising, Consumer behaviour, France, Leading brand
Article type: Research paper
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17092341 The critical role of marketer's information provision in temporal changes of expectations and attitudes
Hong-Youl Ha, J. Denise John, Joby John, Nam-Yun Kim (pp. 355 - 365)
Keywords: Attitudes, Congruency, Consumer behaviour, Consumers, Expectations, Marketing information, Road vehicles, Sports utility vehicles, Temporal changes
Article type: Research paper
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17092342 An evolutionary explanation for shopping behavior
Gerard Prendergast, Choi Ching Lam (pp. 366 - 370)
Keywords: China, Evolutionary psychology, Gender, Individual behaviour, Retailing, Shopping
Article type: Research paper
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17092343 Prior consumer satisfaction and alliance encounter satisfaction attributions
Ning Li, William H. Murphy (pp. 371 - 381)
Keywords: Alliance, Attitudes, Attribution, Brands, Consumers, Partnership, Satisfaction
Article type: Research paper
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Book Review

Article Id: Article Information:
17092336 Marketing Semiotics: Signs, Strategies, and Brand Value
Francisco Conejo
pp. 384 - 384
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17092335 The Art of Community. Building the New Age of Participation
Birgit Muskat
pp. 383 - 383
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17092334 The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
Kirk Hazlett
pp. 382 - 382
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Editorial

17092344 Editorial
Richard C. Leventhal
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