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Journal cover: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Table of contents:
Volume 29 issue 7/8 - Latest Issue

Published: 2014
Special Issue: B2B research and managerial relevance

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Articles
Article Id: Article Information:
17115956 Icon: Earlycite.Editorial
Lars-Johan Age, Cecilia Anna Cederlund
Article type: General review
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17115931 Icon: Earlycite.Managerial implications in solution business studies: Analysis of type of relevance addressed
Risto Tapio Salminen, Minna Oinonen, Juha Haimala
Article type: Research paper
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17115949 Icon: Earlycite.Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012.
Enrico Baraldi, Antonella La Rocca, Andrea Perna
Article type: Research paper
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17115928 Icon: Earlycite.Challenges for B2B Research Relevance – A Top Executive Perspective
Hannu Kuusela, Elina Närvänen, Hannu Saarijärvi, Mika Yrjölä
Article type: Research paper
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17115937 Icon: Earlycite.Improving relevance in B2B research: Analysis and recommendations
Ross Brennan, Nektarios Tzempelikos, Jonathan Wilson
Article type: Viewpoint
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17115882 Icon: Earlycite.Organizing mindfully for relevant process research on strategic change
Alain Guiette, Paul Matthyssens, Koen Vandenbempt
Article type: Conceptual paper
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17115864 Icon: Earlycite.The theory/practice gap in B2B marketing: reflections and search for solutions
Evert Gummesson
Article type: Research paper
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17115923 Icon: Earlycite.Conceptualizing for managerial relevance in B2B research – A grounded theory approach
Bengt Gustavsson, Lars Aage
Article type: Research paper
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17115900 Icon: Earlycite.How and Why Managers Use Conceptual Devices in Business-to-Business Research
Lars Aage
Article type: Research paper
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17115868 Icon: Earlycite.Think Outside the Box: Managerial Relevance and Theoretical Developments within B2B Marketing
Cecilia Anna Cederlund
Article type: Conceptual paper
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