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Journal cover: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Table of contents:
Volume 29 issue 4 - Latest Issue

Published: 2014, Start page: p275
Special Issue: CBIM 2011
Guest editor(s): Assistant Prof. Thomas Brashear-Alejandro, Dr Sergio Biggemann

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Articles
Article Id: Article Information:
17109547 Relationship marketing strategy: an operant resource perspective
Sreedhar Madhavaram, Elad Granot, Vishag Badrinarayanan (pp. 275 - 283)
Keywords: Operant resources, Relationship marketing, Service dominant logic
Article type: Conceptual paper
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17109548 Negative critical waves in business relationships: an extension of the critical incident perspective
Bo Edvardsson, Christian Kowalkowski, Tore Strandvik, Päivi Voima (pp. 284 - 294)
Keywords: Business-to-business, Critical incidents, Relationship dynamics, Verbatim narratives, Working relationships
Article type: Research paper
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17109549 Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: an organizational ecology approach
Patricia R. Todd, Raj G. Javalgi, David Grossman (pp. 295 - 303)
Keywords: Asia Pacific, Ecology
Article type: Conceptual paper
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17109550 Building in sustainability, social responsibility and value co-creation
Sergio Biggemann, Martin Williams, Gunn Kro (pp. 304 - 312)
Keywords: Integrity, Pride, Social responsibility, Sustainability, Value co-creation
Article type: Research paper
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17109551 Service process modularization and modular strategies
Per Carlborg, Daniel Kindström (pp. 313 - 323)
Keywords: B2B services, Modular strategies, Modularization, Service deployment, Service development, Service modularity
Article type: Research paper
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17109552 Innovation adoption and diffusion in business-to-business marketing
Hannu Sakari Makkonen, Wesley J. Johnston (pp. 324 - 331)
Keywords: Business-to-business marketing, Buyer-seller relationships, Industrial purchasing, Innovation, Organizational buying behaviour
Article type: Conceptual paper
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17109553 “A ROSE, by any other name”…: relationship typology and performance measurement in supply chains
Christian Chelariu, Anthony Kwame Asare, Thomas Brashear-Alejandro (pp. 332 - 343)
Keywords: Governance, Performance measurement, Relationship marketing, Supply chain management
Article type: Conceptual paper
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17109554 Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Leena Aarikka-Stenroos, Hannu Sakari Makkonen (pp. 344 - 352)
Keywords: Business-to-business marketing, Buying behaviour, Case studies
Article type: Research paper
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Guest editorial

Article Id: Article Information:
17109555 JBIM special issue on CBIM 2011 workshop
Thomas Brashear-Alejandro and Sergio Biggemann
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