ISSN: 0885-8624
Online from: 1986
Subject Area: Marketing
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| 17089036 | Editorial 28.6 Wesley J. Johnston Please login [ PDF (162kb) ] |
| 17089078 | Application of Customer Life Time Value Model in Make-to-Order Manufacturing Oya I Tukel, Ashutosh Dixit Article type: Case study Please login [ PDF (355kb) ] |
| 17089041 | Strategies for Sustaining the Edge in Offshore Outsourcing of Services: The Case of India Raj G. Javalgi, W. Benoy Joseph, Elad Granot, Andrew C Gross Article type: Conceptual paper Please login [ PDF (647kb) ] |
| 17089050 | Trust in the Knowledge Economy Marco Tulio Zanini, Michael Musante Article type: Conceptual paper Please login [ PDF (411kb) ] |
| 17089079 | Sales activity systematization and performance: Differences between product and service firms Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo Article type: Research paper Please login [ PDF (303kb) ] |
| 17089054 | ICT as a catalyst for service business orientation Christian Kowalkowski, Daniel Kindström, Heiko Gebauer Article type: Research paper Please login [ PDF (451kb) ] |
| 17089021 | SALES COORDINATION AND STRUCTURAL COMPLEXITY: A NATIONAL-INTERNATIONAL COMPARISON Jakob Rehme, Christian Kowalkowski, Daniel NordigÄrden Please login [ PDF (714kb) ] |
| 17089032 | The relationship between supplier development and firm performance: The mediating role of marketing process improvement Anthony Kwame Asare, Tom Brashear, Jing Yang, Jun Kang Article type: Research paper Please login [ PDF (523kb) ] |
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