Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Table of contents:
Volume 18 issue 6/7

Published: 2003, Start page: p482
Special Issue: Interpretive methods in business-to-business research
Guest editor(s): Angela Hausman

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856881	All research is interpretive! Evert Gummesson (pp. 482 - 492) Keywords: Business-to-business marketing, Case studies, Research methods Article type: General review Please login \| Abstract & purchase [ HTML & PDF (171kb) ] \| Reprints & permissions
856882	Case study research methods for theory building Arch G. Woodside, Elizabeth J. Wilson (pp. 493 - 508) Keywords: Case studies, Logic, Organizational behaviour, Research methods, Sampling theory Article type: General review Please login \| Abstract & purchase [ HTML & PDF (302kb) ] \| Reprints & permissions
856883	Organizational analysis and information systems design: a road revisited James M. Hulbert (pp. 509 - 513) Keywords: Information system, Literature, Marketing Article type: General review Please login \| Abstract & purchase [ HTML & PDF (64kb) ] \| Reprints & permissions
856884	A picture paints a thousand numbers: a critical look at b2b product development research Wim G. Biemans (pp. 514 - 528) Keywords: Business-to-business marketing, Market research methods, New products, Product development, Research methods Article type: General review Please login \| Abstract & purchase [ HTML & PDF (101kb) ] \| Reprints & permissions
856885	Mapping industrial marketing knowledge: a study of an IMP conference Geoff Easton, Judy Zolkiewski, Shona Bettany (pp. 529 - 544) Keywords: Codes, Data analysis, Industrial marketing, Taxonomy Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (273kb) ] \| Reprints & permissions
856886	Cross-border supply chain relationships: interpretive research of maquiladora realized strategies Angela Hausman, Diana L. Haytko (pp. 545 - 563) Keywords: Maquiladora production, Production planning and control, Research, Supply chain management Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (121kb) ] \| Reprints & permissions
856887	Selecting a professional service provider from the short list Ellen Day, Hiram C. Barksdale (pp. 564 - 579) Keywords: Professional services, Research methods, Selection, United States of America Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (119kb) ] \| Reprints & permissions
856888	Grounded theory in sales research: an investigation of salespeople’s client relationships Susi Geiger, Darach Turley (pp. 580 - 594) Keywords: Relationship marketing, Research methods, Sales Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (103kb) ] \| Reprints & permissions
856889	Cognition-in-context: reorienting research in business market strategy Paul Matthyssens, Koen Vandenbempt (pp. 595 - 606) Keywords: Case studies, Cognition, Market research methods, Marketing strategy Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (87kb) ] \| Reprints & permissions
856890	The importance of understanding the symbolic world of customers in asymmetric business-to-business relationships Torsten Ringberg, Susan Forquer Gupta (pp. 607 - 626) Keywords: Brands, Business-to-business marketing, Buyers, Customer loyalty, Market segmentation, Symbolism Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (323kb) ] \| Reprints & permissions

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Journal of Business & Industrial Marketing

Table of contents:Volume 18 issue 6/7

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Table of contents:
Volume 18 issue 6/7