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Home > Journal of Business & Industrial Marketing > Table of contents:Volume 24 issue 1
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Online from: 1986
Subject Area: Marketing
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Table of contents:
Volume 24 issue 1
Published: 2009, Start page: p3Icon key: 
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| 1762097 | Customer advocacy and the impact of B2B loyalty programs Russell Lacey, Robert M. Morgan (pp. 3 - 13) Keywords: Customer retention, Loyalty schemes, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (161kb) ] | Reprints & permissions |
| 1762098 | Do different marketing practices require different leadership styles? An exploratory study Adam Lindgreen, Roger Palmer, Martin Wetzels, Michael Antioco (pp. 14 - 26) Keywords: Leadership, Marketing strategy, Relationship marketing, Transactional leadership, Transformational leadership Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (273kb) ] | Reprints & permissions |
| 1762099 | Boundary conditions to business relationships in China: the case of selling wine in China Michael Beverland (pp. 27 - 34) Keywords: Business-to-business marketing, China, Cross-cultural management, Exports, Qualitative methods Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
| 1762100 | A comparison of European and Chinese supplier and customer functions and the impact of connected relations Louise Young, James Wiley, Ian Wilkinson (pp. 35 - 45) Keywords: China, Europe, International business, International relations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (118kb) ] | Reprints & permissions |
| 1762101 | How network competence and network location influence innovation performance Yen Ting Helena Chiu (pp. 46 - 55) Keywords: Cluster analysis, Competences, Innovation, Organizational performance, Social networks Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (261kb) ] | Reprints & permissions |
| 1762102 | Value capturing as a balancing act Paul Matthyssens, Koen Vandenbempt, Caroline Goubau (pp. 56 - 60) Keywords: Commodity markets, Product launch, Value analysis Article type: Case study Please login | Abstract & purchase [ HTML & PDF (165kb) ] | Reprints & permissions |
| 1762103 | Capturing and (re)interpreting complexity in multi-firm disruptive product innovations Hugh M. Pattinson, Arch G. Woodside (pp. 61 - 76) Keywords: Complexity theory, Diffusion, Innovation, Software engineering Article type: Case study Please login | Abstract & purchase [ HTML & PDF (1093kb) ] | Reprints & permissions |
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