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Journal cover: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Table of contents:
Volume 24 issue 5/6

Published: 2009, Start page: p322
Special Issue: Relationship marketing summit: Buenos Aires, Argentina, ideas and research challenges for the next wave
Guest editor(s): Jaqueline Pels

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Articles
Article Id: Article Information:
1805448 Do we really understand business marketing? Getting beyond the RM and BM matrimony
Jaqueline Pels, Kristian Möller, Michael Saren (pp. 322 - 336)
Keywords: Business-to-business marketing, Configuration management, Relationship marketing
Article type: Conceptual paper
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1805449 B2B is not an island!
Evert Gummesson, Francesco Polese (pp. 337 - 350)
Keywords: Case study research, Many-to-many marketing, Network theory, Service science, Service-dominant logic
Article type: Research paper
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1805450 Marketing as promise management: regaining customer management for marketing
Christian Grönroos (pp. 351 - 359)
Keywords: Business-to-business marketing, Marketing theory, Relationship marketing
Article type: Conceptual paper
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1805451 Customer relationships and the heterogeneity of firm performance
Kaj Storbacka, Suvi Nenonen (pp. 360 - 372)
Keywords: Buyer-seller relationships, Organizational performance
Article type: Conceptual paper
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1805452 Toward a transcending conceptualization of relationship: a service-dominant logic perspective
Stephen L. Vargo (pp. 373 - 379)
Keywords: Buyer-seller relationships, Ecology, Networking, Relationship marketing
Article type: General review
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1805453 The moderating influence of client sophistication on relationships within business-to-business credence service markets
Tony Garry, Tracy Harwood (pp. 380 - 388)
Keywords: Business-to-business marketing, Professional services, Relationship marketing
Article type: Research paper
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1805454 Extending relationship value: observations from a case study of the Canadian structural wood products industry
Aurelia Lefaix-Durand, Robert Kozak, Robert Beauregard, Diane Poulin (pp. 389 - 407)
Keywords: Competitive strategy, Customer relations, Supplier relations, Value analysis
Article type: Case study
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1805455 Explaining scientific networking with b2b network theories: the cases from the EU and Russia
Olga A. Tretyak, Nikita I. Popov (pp. 408 - 420)
Keywords: European Union, Knowledge management, Networking, Russia
Article type: Case study
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1805456 Food product traceability and supply network integration
Per Engelseth (pp. 421 - 430)
Keywords: Food industry, Generation and dissemination of information, Supply chain management, Team working, Tracking
Article type: Research paper
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1805457 The evolution of network positions in emerging and converging technologies
Brian Low, Wesley J. Johnston (pp. 431 - 438)
Keywords: Networking, Technology led strategy
Article type: Case study
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1805458 Manufacturers' intention to extend the relationships with distributors
Akinori Ono, Tomokazu Kubo (pp. 439 - 448)
Keywords: Assets, Behaviour, Japan, Market orientation, Supplier relations, United States of America
Article type: Research paper
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1805459 Marketing relationships in Brazil: trends in value strategies and capabilities
Áurea Helena Puga Ribeiro, Thomas G. Brashear, Plinio Rafael Reis Monteiro, Luciana Faluba Damázio (pp. 449 - 459)
Keywords: Competences, Corporate strategies, Economic trends, Emerging markets, Value analysis
Article type: Research paper
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Guest editorial

Article Id: Article Information:
1805460 Guest editorial
Jaqueline Pels
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Commentary

1805461 Relationship marketing at the summit
Wesley J. Johnston
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1805462 Reflections on the 1st Relationship Marketing Summit
Jagdish N. Sheth
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1805463 “Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints
David Ballantyne
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