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Journal cover: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Table of contents:
Volume 25 issue 4

Published: 2010, Start page: p241
Special Issue: Trade show and exhibition marketing

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Articles
Article Id: Article Information:
1853520 An exploratory study of attendee activities at a business trade show
Srinath Gopalakrishna, Catherine A. Roster, Shrihari Sridhar (pp. 241 - 248)
Keywords: Classification, Cluster analysis, Shopping, Trade fairs
Article type: Research paper
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1853521 Exploring visitor experiences at trade shows
Diego Rinallo, Stefania Borghini, Francesca Golfetto (pp. 249 - 258)
Keywords: Consumer behaviour, Ethnography, Marketing, Trade fairs
Article type: Research paper
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1853522 Structure, strategy and performance of exhibitors at individual booths versus joint booths
Kåre Skallerud (pp. 259 - 267)
Keywords: Marketing strategy, Trade fairs
Article type: Research paper
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1853523 The return on trade show information (RTSI): a conceptual analysis
Harriette Bettis-Outland, Jane S. Cromartie, Wesley J. Johnston, Aberdeen Leila Borders (pp. 268 - 271)
Keywords: Information media, Market orientation, Trade fairs
Article type: Conceptual paper
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1853524 Antecedents and effect of internet implementation for trade shows
Li Ling-yee (pp. 272 - 283)
Keywords: Internet, Market orientation, Mathematical modelling, Trade fairs
Article type: Research paper
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1853525 The role of virtual trade fairs in relationship value creation
Anja Geigenmüller (pp. 284 - 292)
Keywords: Channel relationships, Trade fairs, Value added
Article type: Conceptual paper
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1853526 Travel trade shows: exploratory study of exhibitors' perceptions
Ulku Yuksel, Ranjit Voola (pp. 293 - 300)
Keywords: Hospitality services, Tourism, Trade fairs
Article type: Research paper
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1853527 The future of trade shows: insights from a scenario analysis
Manfred Kirchgeorg, Kathrin Jung, Oliver Klante (pp. 301 - 312)
Keywords: Decision making, Strategic management, Trade fairs
Article type: Research paper
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Guest editorial

Article Id: Article Information:
1853387 Guest editorial
Harriette Bettis-Outland, Aberdeen Leila Borders
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Executive summary and implications for managers and executives

1853388 Executive summary and implications for managers and executives
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