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Journal cover: Journal of Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Table of contents:
Volume 28 issue 6 - Latest Issue

Published: 2014

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Articles
Article Id: Article Information:
17116960 Icon: Earlycite.The effects of anticipatory emotions on service satisfaction and behavioral intention
Nicole Koenig-Lewis, Adrian Palmer
Article type: Research paper
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17116983 Icon: Earlycite.Brand knowledge transfer via sponsorship in the financial services industry
Sujin Yang, Sejin Ha
Article type: Research paper
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17116968 Icon: Earlycite.Consumer participation in online product recommendation services: augmenting the technology acceptance model
Xiaojing Sheng, Mohammadali Zolfagharian
Article type: Research paper
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17116942 Icon: Earlycite.A study on consumer adoption of technology facilitated services
Indranil RoyChowdhury, Sanjay Patro, Pingali Venugopal, D Israel
Article type: Research paper
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17116981 Icon: Earlycite.It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust, and loyalty
Bang Nguyen, Phil Klaus, Lyndon Simkin
Article type: Research paper
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17116911 Icon: Earlycite.Marketing culture to service climate: the influence of employee control and flexibility
Tyler R. Morgan, Adam Rapp, R. Glenn Richey, Alexander E. Ellinger
Article type: Research paper
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17116986 Icon: Earlycite.Franchisees’ perceptions of relationship development in franchise partnerships
Levent Altinay, Maureen Brookes, Ruth M W Yeung, Gurhan Aktas
Article type: Research paper
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