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Journal cover: Journal of Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

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Table of contents:
Volume 28 issue 5 - Latest Issue

Published: 2014

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Articles
Article Id: Article Information:
17114534 Icon: Earlycite.Cultural values in financial services advertising: a cross-cultural study of magazine ads in the U.S. and Korea
Young-A Song, Hongmin Ahn, Yongjun Sung
Article type: Research paper
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17114547 Icon: Earlycite.Building trust by signaling trustworthiness in service retail
Husni Kharouf, Donald J Lund, Harjit Singh Sekhon
Article type: Research paper
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17114543 Icon: Earlycite.Reexamining the place of servicescape in marketing: a service dominant logic perspective
Elin Nilsson, David Ballantyne
Article type: Conceptual paper
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17114544 Icon: Earlycite.Customer delight and work engagement
Donald Barnes, Joel E Collier, Stacey Robinson
Article type: Research paper
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17114533 Icon: Earlycite.Customers helping customers: payoffs for linking customers
Hulda G. Black, Leslie H. Vincent, Steven J. Skinner
Article type: Research paper
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17114539 Icon: Earlycite.The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Kostis Indounas
Article type: Research paper
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17114557 Icon: Earlycite.Recommendations as personalized marketing: insights from customer experiences
Daniel Shen
Article type: Research paper
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17114532 Icon: Earlycite.Executive summary of 'Cultural values in financial services advertising: a cross-cultural study of magazine ads in the US and Korea'
Brian Beal
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17114536 Icon: Earlycite.Executive summary of 'Building trust by signaling trustworthiness in service retail'
Brian Beal
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17114566 Icon: Earlycite.Executive summary of 'Re-examining the place of servicescape in marketing: a service-dominant logic perspective'
Brian Beal
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17114559 Icon: Earlycite.Executive summary of 'Customer delight and work engagement'
Brian Beal
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17114560 Icon: Earlycite.Executive summary of 'Customers helping customers: payoffs for linking customers'
Brian Beal
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17114553 Icon: Earlycite.Executive summary of 'The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms'
Brian Beal
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17114528 Icon: Earlycite.Executive summary of 'Recommendations as personalized marketing: insights from customer experiences'
Brian Beal
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Article Id: Article Information: