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Home > Journal of Services Marketing > Table of contents:Volume 18 issue 5
Journal of Services Marketing
ISSN: 0887-6045
Online from: 1987
Subject Area: Marketing
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Table of contents:
Volume 18 issue 5
Published: 2004, Start page: p324Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 856024 | Search quality in the financial services industry: a contingency perspective Audhesh K. Paswan, Nancy Spears, Ron Hasty, Gopala Ganesh (pp. 324 - 338) Keywords: Banking, Consumer behaviour, Financial services, Service levels Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (548kb) ] | Reprints & permissions |
| 856025 | Jaycustomer behavior: an exploration of types and motives in the hospitality industry Lloyd C. Harris, Kate L. Reynolds (pp. 339 - 357) Keywords: Consumer behaviour, Critical incident technique, Customer service management, Customers. Complaints, Hospitality services Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (188kb) ] | Reprints & permissions |
| 856026 | The effectiveness of credit-card regulation for vulnerable consumers Karin Braunsberger, Laurie A. Lucas, Dave Roach (pp. 358 - 370) Keywords: Credit cards, Disclosure, Marketing strategy, Personal finance, Students, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (358kb) ] | Reprints & permissions |
| 856027 | Measuring customer satisfaction in the fast food industry: a cross-national approach G. Ronald Gilbert, Cleopatra Veloutsou, Mark M.H. Goode, Luiz Moutinho (pp. 371 - 383) Keywords: Cross-cultural studies, Customer satisfaction, Factor analysis, Fast foods Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
| 856028 | The effect of cognitive trust on hostage relationships Scott R. Colwell, Sandra Hogarth-Scott (pp. 384 - 394) Keywords: Banking, Consumer behaviour, Relationship marketing Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 856029 | Effects of contact employee supports on critical employee responses and customer service evaluation Mahn Hee Yoon, Jai Hyun Seo, Tae Seog Yoon (pp. 395 - 412) Keywords: Customer satisfaction, Customer service management, Employees, Service delivery Article type: Research Paper Please login | Abstract & purchase [ HTML & PDF (207kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1493741 | Services Marketing: People, Technology, Strategy (5th ed.) Bo Edvardsson pp. 413 - 413 Please login | Abstract & purchase [ HTML ] |
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