ISSN: 0887-6045
Online from: 1987
Subject Area: Marketing
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| 1771414 | Buying business services: towards a structured service purchasing process Wendy van der Valk, Frank Rozemeijer (pp. 3 - 10) Keywords: Buyer-seller relationships, Performance management, Purchasing, Services, Specifications Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (132kb) ] | Reprints & permissions |
| 1771415 | A comparison of consumer views of traditional services and self-service technologies Lawrence F. Cunningham, Clifford E. Young, James Gerlach (pp. 11 - 23) Keywords: Customer satisfaction, Individual perception, Self-service, Services Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (262kb) ] | Reprints & permissions |
| 1771416 | Consumer perceptions of internet-based e-retailing: an empirical research in Hong Kong Ziqi Liao, Xinping Shi (pp. 24 - 30) Keywords: Consumer behaviour, Electronic commerce, Hong Kong, Marketing environment, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (102kb) ] | Reprints & permissions |
| 1771417 | Revenue management: the impact on business-to-business relationships Xuan Lorna Wang, David Bowie (pp. 31 - 41) Keywords: Business-to-business marketing, Channel relationships, Corporate strategy, Hotels, Key accounts, Yield management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (260kb) ] | Reprints & permissions |
| 1771418 | Linking the hierarchical service quality model to customer satisfaction and loyalty Birgit Leisen Pollack (pp. 42 - 50) Keywords: Customer loyalty, Customer satisfaction, Customer services quality, Services Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (320kb) ] | Reprints & permissions |
| 1771419 | Emotional empathy and front line employees: does it make sense to care about the customer? Philip E. Varca (pp. 51 - 56) Keywords: Emotional dissonance, Employees, Role conflict, Service delivery, Services, Stress Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
| 1771420 | Exploring commercial friendships from employees' perspectives Mark S. Rosenbaum (pp. 57 - 66) Keywords: Buyer-seller relationships, Older consumers, Personal needs, Relationship marketing, Service industries, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (171kb) ] | Reprints & permissions |
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