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Journal cover: Journal of Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

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Table of contents:
Volume 26 issue 3

Published: 2012, Start page: p148

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Articles
Article Id: Article Information:
17032113 Modeling customer satisfaction and loyalty: survey data versus data mining
Chris Baumann, Greg Elliott, Suzan Burton (pp. 148 - 157)
Keywords: Banking, Consumer behaviour, Customer loyalty, Customer satisfaction, Non-linearity, Segmentation
Article type: Research paper
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17032114 The effect of on-the-spot versus delayed compensation: the moderating role of failure severity
Namin Kim, Francis M. Ulgado (pp. 158 - 167)
Keywords: Catering industry, Delayed compensation, Hotels, On-the-spot compensation, Recovery satisfaction, Repatronage intentions, Severity of service failure
Article type: Research paper
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17032115 Complementary effects of relational bonds in information asymmetry contexts
Prithwiraj Nath, Avinandan Mukherjee (pp. 168 - 180)
Keywords: Banking, Customer relationship management, Future intentions, Information asymmetry, Relational bonds, Relationship marketing, Relationship quality
Article type: Research paper
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17032116 Predicting negative consumer reactions to services offshoring
Shawn T. Thelen, Terri Shapiro (pp. 181 - 193)
Keywords: Boycott, Customer attitudes, Negative word of mouth, Outsourcing, Perception, Services offshoring
Article type: Research paper
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17032117 Servicescape interior design and consumers' personality impressions
Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz (pp. 194 - 203)
Keywords: Consumer behaviour, Customer services management, Design experts, Gestalt, Personality, Store interior, Wine
Article type: Research paper
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17032118 The effects of dining atmospherics on behavioral intentions through quality perception
Jooyeon Ha, SooCheong (Shawn) Jang (pp. 204 - 215)
Keywords: Atmospherics, Behavioral intentions, Catering industry, Consumer behaviour, Ethnic restaurants, Food quality, Mediating effect, Service quality
Article type: Research paper
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17032119 Customer creation of service products: role of frustration in customer evaluations
Priyanko Guchait, Karthik Namasivayam (pp. 216 - 224)
Keywords: Consumer behaviour, Control, Customer satisfaction, Fairness, Frustration, Mediation, Repeated measures, Satisfaction
Article type: Research paper
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