ISSN: 0887-6045
Online from: 1987
Subject Area: Marketing
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| 17032113 | Modeling customer satisfaction and loyalty: survey data versus data mining Chris Baumann, Greg Elliott, Suzan Burton (pp. 148 - 157) Keywords: Banking, Consumer behaviour, Customer loyalty, Customer satisfaction, Non-linearity, Segmentation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (233kb) ] | Reprints & permissions |
| 17032114 | The effect of on-the-spot versus delayed compensation: the moderating role of failure severity Namin Kim, Francis M. Ulgado (pp. 158 - 167) Keywords: Catering industry, Delayed compensation, Hotels, On-the-spot compensation, Recovery satisfaction, Repatronage intentions, Severity of service failure Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (209kb) ] | Reprints & permissions |
| 17032115 | Complementary effects of relational bonds in information asymmetry contexts Prithwiraj Nath, Avinandan Mukherjee (pp. 168 - 180) Keywords: Banking, Customer relationship management, Future intentions, Information asymmetry, Relational bonds, Relationship marketing, Relationship quality Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (205kb) ] | Reprints & permissions |
| 17032116 | Predicting negative consumer reactions to services offshoring Shawn T. Thelen, Terri Shapiro (pp. 181 - 193) Keywords: Boycott, Customer attitudes, Negative word of mouth, Outsourcing, Perception, Services offshoring Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 17032117 | Servicescape interior design and consumers' personality impressions Ulrich R. Orth, Frauke Heinrich, Keven Malkewitz (pp. 194 - 203) Keywords: Consumer behaviour, Customer services management, Design experts, Gestalt, Personality, Store interior, Wine Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (160kb) ] | Reprints & permissions |
| 17032118 | The effects of dining atmospherics on behavioral intentions through quality perception Jooyeon Ha, SooCheong (Shawn) Jang (pp. 204 - 215) Keywords: Atmospherics, Behavioral intentions, Catering industry, Consumer behaviour, Ethnic restaurants, Food quality, Mediating effect, Service quality Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (199kb) ] | Reprints & permissions |
| 17032119 | Customer creation of service products: role of frustration in customer evaluations Priyanko Guchait, Karthik Namasivayam (pp. 216 - 224) Keywords: Consumer behaviour, Control, Customer satisfaction, Fairness, Frustration, Mediation, Repeated measures, Satisfaction Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
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