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Home > European Business Review > Table of contents:Volume 21 issue 6
European Business Review
ISSN: 0955-534X
Online from: 1989
Subject Area: Accounting and Finance
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Table of contents:
Volume 21 issue 6
Published: 2009, Start page: p504Icon key: 
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| 1816778 | Innovative marketing in SMEs: a theoretical framework Michele O'Dwyer, Audrey Gilmore, David Carson (pp. 504 - 515) Keywords: Innovation, Marketing, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (84kb) ] | Reprints & permissions |
| 1816779 | Positioning a firm's initial market offering: a strategic application of a consumer-oriented model John R. Darling, Victor L. Heller, Daniel M. Tablada (pp. 516 - 530) Keywords: Competitive strategy, Customer orientation, Marketing mix Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (218kb) ] | Reprints & permissions |
| 1816780 | A knowledge-based view of growth in new ventures Sami Saarenketo, Kaisu Puumalainen, Olli Kuivalainen, Kalevi Kyläheiko (pp. 531 - 546) Keywords: Business enterprise, Business formation, Communication technologies, Economic growth, Knowledge transfer Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (103kb) ] | Reprints & permissions |
| 1816781 | The state of the art in static and dynamic games Pietro De Giovanni (pp. 547 - 566) Keywords: Channel relationships, Competitive strategy, Supply chain management Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
| 1816782 | The collaborative strategy in the Taiwan shoe industry Tzong-Ru (Jiun-Shen) Lee, Toong-Chinn Venice Koh (pp. 567 - 580) Keywords: Business enterprise, Competitive strategy, Networking, Shoes, Taiwan Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
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