Viability of e-commerce as an alternative distribution channel

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Title:	Viability of e-commerce as an alternative distribution channel
Author(s):	Muhamad Jantan, (Professor in the School of Management, University of Science Malaysia, Penang, Malaysia), Nelson Oly Ndubisi, (Lecturer in the School of Business and Economics, University of Malaysia Sabah, Sabah, Malaysia), Ong Boon Yean, (Product Market Analyst at Intel, Penang, Malaysia)
Citation:	Muhamad Jantan, Nelson Oly Ndubisi, Ong Boon Yean, (2003) "Viability of e-commerce as an alternative distribution channel", Logistics Information Management, Vol. 16 Iss: 6, pp.427 - 439
Keywords:	Distributors, Electronic commerce, Malaysia, Semiconductors, Technology led strategy
Article type:	Research paper
DOI:	10.1108/09576050310503402 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	This paper proposes a framework for evaluating the impact of e-commerce on the roles of distributors in the semiconductor industry for four different types of products, namely differentiated products, architectural products, technological products, and complex products. Questionnaire and the purposive sampling method were used to collect data from respondents in the distribution industry. The results of the study show that the salience of the roles is increasing. In addition, there is strong likelihood of e-commerce replacing the traditional distributors, more so for less standardized products such as complex, technological, and architectural products.