ISSN: 0959-0552
Online from: 1973
Subject Area: Industry and Public Sector Management
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| Article Id: | Article Information: |
|---|---|
| 1931055 | Impact of radio advertisements on buying behaviour of urban commuters Rajagopal (pp. 480 - 503) Keywords: Cognitive factors, Competitive strategy, Consumer behaviour, Information dissemination, Media effect, Mexico, Radio advertisement, Retailing, Sales promotion, Store choice, Urban marketplace Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (158kb) ] | Reprints & permissions |
| 1931056 | Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA María Pilar Martínez-Ruiz, Ana Isabel Jiménez-Zarco, Robert Cascio (pp. 504 - 521) Keywords: Customer satisfaction, Different countries, Grocery stores, Spain, Store attribute perceptions, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (213kb) ] | Reprints & permissions |
| 1931057 | An exploratory investigation of Black Friday consumption rituals Jane Boyd Thomas, Cara Peters (pp. 522 - 537) Keywords: Black Friday, Collective consumption rituals, Holiday, Shopping, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (103kb) ] | Reprints & permissions |
| 1931058 | Retailing in post-apartheid South Africa: the strategic positioning of Boardmans Paul de Bruyn, Paul Freathy (pp. 538 - 554) Keywords: Market Position, Republic of South Africa, Retailing, Segmentation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (102kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1931059 | Editorial Neil Towers |