Performance of tourism analysis: a Caribbean perspective

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International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Online from: 1989

Subject Area: Tourism and Hospitality

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Document Information:
Title:	Performance of tourism analysis: a Caribbean perspective
Author(s):	Chandana Jayawardena, (Department of Management Studies, Faculty of Social Sciences, The University of the West Indies, Jamaica), Diaram Ramajeesingh, (Department of Management Studies, Faculty of Social Sciences, The University of the West Indies, Jamaica)
Citation:	Chandana Jayawardena, Diaram Ramajeesingh, (2002) "Performance of tourism analysis: a Caribbean perspective", International Journal of Contemporary Hospitality Management, Vol. 15 Iss: 3, pp.176 - 179
Keywords:	Analysis, Financial performance, Foreign exchange, Growth, Revenue, Tourism
Article type:	Research paper
DOI:	10.1108/09596110310470239 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Introduces a new concept, performance of tourism (POT) analysis as a tool for measuring the performance of tourist destinations. Comments on the Caribbean region’s overdependence on tourism, and examines the scope of foreign exchange leakage. Tourism in the Caribbean generally grows faster than the world average. Often the success of tourism is measured from the gross figures rather than the net figures. Presents data from four Caribbean countries, Antigua and Barbuda, Aruba, Jamaica and St Lucia to explain the concept. Key findings reflect surprising results. Based on the analysis done, a relatively new tourism destination in the Caribbean, Aruba, has outperformed mature tourist destination, Jamaica, by 16 to one.