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International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Online from: 1989
Subject Area: Tourism and Hospitality
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Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs
| Title: | Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs |
|---|---|
| Author(s): | Ziqiong Zhang, (School of Management, Harbin Institute of Technology, Harbin, China), Qiang Ye, (School of Management, Harbin Institute of Technology, Harbin, China), Rob Law, (School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong) |
| Citation: | Ziqiong Zhang, Qiang Ye, Rob Law, (2011) "Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs", International Journal of Contemporary Hospitality Management, Vol. 23 Iss: 7, pp.972 - 981 |
| Keywords: | Accommodation needs, Hedonic pricing, Hotels, Room rates, United States of America, Word-of-mouth |
| Article type: | Research paper |
| DOI: | 10.1108/09596111111167551 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Acknowledgements: | The authors would like to thank the Editor and anonymous reviewers of IJCHM for their constructive comments for improving the previous versions of this paper. This study was partially funded by the Hong Kong Polytechnic University, the National Science Foundation of China (70971033, 70890082, 70761002) and the Fundamental Research Funds for the Central Universities (HIT.BRET2.2010013). |
| Abstract: | Purpose – This study aims to examine whether and how hotel class, attributes of the room, quality, location, cleanliness, and service influence room rates in hotels. Design/methodology/approach – Regression models were developed for the hotel industry and for various grades of hotels. Findings – Using data from New York, empirical findings suggest that room quality and location are important determinants of room price for the industry, but attributes that can influence room rates differ greatly among hotel segments. Practical implications – Hotels can reap benefits from understanding customers' specific expectation of a market segment and seeking to provide amenities accordingly. Originality/value – The quality of hotel attributes is evidenced through customer reviews on a travel advice website. The theory of the hierarchy of needs is supported in the hotel industry, namely, the ascending order of accommodation needs are the quality of a room, location, and service. |
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