Human Resource Management International Digest

Purpose – This paper aims to describe how more young people are being attracted into the hospitality industry through apprenticeship training launched by the De Vere Group.

Design/methodology/approach – Explains the reasons for setting up the De Vere Academy, the types and styles of training offered and the results it has obtained.

Findings – Reveals that, out of the 158 students who have graduated, 100 percent have gained an apprenticeship at level two; 18.8 percent have secured jobs with the De Vere Group, 38 percent have secured jobs in the wider industry and almost 10 percent are back in full-time education.

Practical implications – Highlights the diverse training styles that are used to appeal to young people who may not have a pure academic background.

Social implications – Explains that the academy is helping to reduce the number of “neets” – people who are not in education, employment or training.

Originality/value – Reveals that the academy program is helping the De Vere Group to increase the number and quality of young people in its business and the industry as a whole.