Online from: 2003
Subject Area: Management Science/Management Studies
|Title:||Bio-immune systems analogy for effective managerial decision making in conflicting environment|
|Author(s):||Sidhartha S. Padhi, (Management Development Institute, Gurgaon, Haryana, India), Prem Vrat, (Management Development Institute, Gurgaon, Haryana, India)|
|Citation:||Sidhartha S. Padhi, Prem Vrat, (2011) "Bio-immune systems analogy for effective managerial decision making in conflicting environment", Journal of Advances in Management Research, Vol. 8 Iss: 2, pp.236 - 245|
|Keywords:||Competitive bidding, Decision making, Decision support systems, English auction, Human immune system, Managers|
|Article type:||Conceptual paper|
|DOI:||10.1108/09727981111175966 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to investigate the analogy of the human immune system with the economic auction theory.
Design/methodology/approach – The paper develops an analogy of bio-immune system with competitive bidding in auction, then develops a model of the situation and discusses its managerial implications.
Findings – The human immune system can be benchmarked to model decision making under competitive environment, such as biddings in auctions and obtains gainful insights.
Practical implications – Various engineering, management, social science, and defense and security-related applications of the model are suggested.
Originality/value – The paper presents a novel and innovative model with tremendous potential for varied applications.
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