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Journal cover: Journal of Advances in Management Research

Journal of Advances in Management Research

ISSN: 0972-7981

Online from: 2003

Subject Area: Management Science/Management Studies

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Bio-immune systems analogy for effective managerial decision making in conflicting environment

Document Information:
Title:Bio-immune systems analogy for effective managerial decision making in conflicting environment
Author(s):Sidhartha S. Padhi, (Management Development Institute, Gurgaon, Haryana, India), Prem Vrat, (Management Development Institute, Gurgaon, Haryana, India)
Citation:Sidhartha S. Padhi, Prem Vrat, (2011) "Bio-immune systems analogy for effective managerial decision making in conflicting environment", Journal of Advances in Management Research, Vol. 8 Iss: 2, pp.236 - 245
Keywords:Competitive bidding, Decision making, Decision support systems, English auction, Human immune system, Managers
Article type:Conceptual paper
DOI:10.1108/09727981111175966 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – The purpose of this paper is to investigate the analogy of the human immune system with the economic auction theory.

Design/methodology/approach – The paper develops an analogy of bio-immune system with competitive bidding in auction, then develops a model of the situation and discusses its managerial implications.

Findings – The human immune system can be benchmarked to model decision making under competitive environment, such as biddings in auctions and obtains gainful insights.

Practical implications – Various engineering, management, social science, and defense and security-related applications of the model are suggested.

Originality/value – The paper presents a novel and innovative model with tremendous potential for varied applications.

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