Agent gender and firm compliance in relational exchanges

Young Ro; Kuo-Ting Hung; Chanchai Tangpong

doi:10.1108/10569211211204519

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International Journal of Commerce and Management

ISSN: 1056-9219

Online from: 1991

Subject Area: International Business

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Agent gender and firm compliance in relational exchanges

Document Information:
Title:	Agent gender and firm compliance in relational exchanges
Author(s):	Young Ro, (College of Business, The University of Michigan-Dearborn, Dearborn, Michigan, USA), Kuo-Ting Hung, (Information Systems and Operations Management Department, Sawyer Business School, Suffolk University, Boston, Massachusetts, USA), Chanchai Tangpong, (College of Business, North Dakota State University, Fargo, North Dakota, USA)
Citation:	Young Ro, Kuo-Ting Hung, Chanchai Tangpong, (2012) "Agent gender and firm compliance in relational exchanges", International Journal of Commerce and Management, Vol. 22 Iss: 1, pp.53 - 74
Keywords:	Buyer-supplier relationships, Channel relationships, Compliance, Dependence, Gender, Relational exchange, Supplier relations, Supply chain management, United States of America
Article type:	Research paper
DOI:	10.1108/10569211211204519 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – The purpose of this paper is to investigate whether a gender effect exists in firm compliance decisions in relational supply chain exchanges. Design/methodology/approach – To test the authors' hypotheses, a scenario-based experiment was conducted with undergraduate and graduate business students from three different US universities. The data were analyzed using multiple regression analyses. Findings – The results show that after controlling for the control variables, a gender effect on compliance in the buyer-supplier relationship was found. This finding indicates support for the gender role hypothesis and not for the gender stereotype or gender equality hypotheses. Originality/value – Compliance in relational exchanges has been studied over the last few years. However, the literature is vacuous of gender effect studies in firm compliance decisions. The paper fills a void in the literature by reporting on the existence of gender effect in compliance decisions in relational supply chain exchanges.