Journal of Product & Brand Management

ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice

Online from: 1992

Subject Area: Marketing

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Volume 12 issue 7

Published: 2003, Start page: p432

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Article Id:	Article Information:
857826	The negative impact of brand extensions on parent brand image Eva Martínez, José M. Pina (pp. 432 - 448) Keywords: Brand extensions, Brand image, Consumers, Perception Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (133kb) ] \| Reprints & permissions
857827	Let’s be strange: brand familiarity and ad-brand incongruency Fredrik Lange, Micael Dahlén (pp. 449 - 461) Keywords: Advertising, Brand awareness, Brands schema, Information strategy, Memory Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (106kb) ] \| Reprints & permissions
857828	Communication message strategies for brand extensions Joo Young Kim (pp. 462 - 476) Keywords: Brand extensions, Brand identity, Communication management, Marketing strategy Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (131kb) ] \| Reprints & permissions
857829	Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning Jack G. Kaikati (pp. 477 - 490) Keywords: Consultants, Organizational restructuring Corporate branding, Rebranding Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (119kb) ] \| Reprints & permissions

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1494113	Conquering Consumerspace: Marketing Strategies for a Branded World Ronald E. Goldsmith pp. 492 - 492 Please login \| Abstract & purchase [ HTML ]
1494112	The Anatomy of Buzz: How to Create Word-of-Mouth Marketing Ronald E. Goldsmith pp. 491 - 491 Please login \| Abstract & purchase [ HTML ]