Login
Welcome:
Guest
Guest
Search for:
Browse:
Resources:
Home > Journal of Product & Brand Management > Table of contents:Volume 15 issue 2
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 15 issue 2
Published: 2006, Start page: p88Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1554414 | Why are all financial services brands not great? Leslie de Chernatony, Susan Cottam (pp. 88 - 97) Keywords: Brand loyalty, Employees, Financial services, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (124kb) ] | Reprints & permissions |
| 1554415 | Are brands forever? How brand knowledge and relationships affect current and future purchases Franz-Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus (pp. 98 - 105) Keywords: Brand awareness, Brand equity, Brand management, Consumer behaviour Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (213kb) ] | Reprints & permissions |
| 1554416 | Brand corrosion: mass-marketing's threat to luxury automobile brands after merger and acquisition Pavel Štrach, André M. Everett (pp. 106 - 120) Keywords: Acquisitions and mergers, Automobile industry, Brand extensions, Brands, Globalization Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (175kb) ] | Reprints & permissions |
| 1554417 | Customer advocacy and brand development Christopher Lawer, Simon Knox (pp. 121 - 129) Keywords: Brand management, Consumer behaviour, Customer loyalty Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (330kb) ] | Reprints & permissions |
| 1554418 | Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy Simona Romani (pp. 130 - 138) Keywords: Advertising, Consumer behaviour, Italy, Prices, Trust Please login | Abstract & purchase [ HTML & PDF (150kb) ] | Reprints & permissions |
| 1554419 | Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices Hyeong Min Kim, Luke Kachersky (pp. 139 - 147) Keywords: Perception, Prices, Pricing policy Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (166kb) ] | Reprints & permissions |
| 1554420 | Beyond branding: from abstraction to cubism Nicholas Ind (pp. 148 - 149) Keywords: Brands, Customer relations Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (50kb) ] | Reprints & permissions |
| 1554421 | Innovations in new product development at Universal Pipe and Fittings Hobart Swan, Dennis Pitta (pp. 150 - 154) Keywords: Energy industry, Innovation, Product development Article type: Case study Please login | Abstract & purchase [ HTML & PDF (114kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 1554422 | Editorial Richard C. Leventhal Abstract | View HTML |
© Emerald Group Publishing Limited | Copyright info | Site Policies
..
|
|
