Login
Welcome:
Guest
Guest
Search for:
Browse:
Resources:
Home > Journal of Product & Brand Management > Table of contents:Volume 15 issue 4
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 15 issue 4
Published: 2006, Start page: p228Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1563559 | The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model C.D. Simms, P. Trott (pp. 228 - 238) Keywords: Brand image, Brands, Perception, United Kingdom Article type: Case study Please login | Abstract & purchase [ HTML & PDF (272kb) ] | Reprints & permissions |
| 1563560 | The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research Alexander E. Reppel, Isabelle Szmigin, Thorsten Gruber (pp. 239 - 249) Keywords: Product development, Qualitative market research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (251kb) ] | Reprints & permissions |
| 1563561 | Managing the risk aspects of the product development process at the Upjohn Company Lea Prevel Katsanis, Dennis Pitta (pp. 250 - 254) Keywords: Pharmaceuticals industry, Product development, Risk analysis, Risk management Article type: Case study Please login | Abstract & purchase [ HTML & PDF (68kb) ] | Reprints & permissions |
| 1563562 | Brands, artifacts and design theory: a call to action Michael T. Ewing (pp. 255 - 256) Keywords: Brands, Design and development Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (48kb) ] | Reprints & permissions |
| 1563563 | Using polarisation to identify variations in behavioural loyalty to price tiers Wade Jarvis, Cam Rungie, Steven Goodman, Larry Lockshin (pp. 257 - 264) Keywords: Customer loyalty, Price positioning, Pricing, Wines Please login | Abstract & purchase [ HTML & PDF (178kb) ] | Reprints & permissions |
| 1563564 | The effect of price as a marketplace cue on retail patronage Marguerite Moore, Jason Carpenter (pp. 265 - 271) Keywords: Consumer behaviour, Pricing, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (95kb) ] | Reprints & permissions |
| 1563565 | The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence Charlotte Gaston-Breton (pp. 272 - 279) Keywords: Brands, Euro, France, Labelling, Perception, Prices Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (228kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1563558 | Edited by Geoffrey P. LantosFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon Kenneth J. Chapman pp. 280 - 280 Please login | Abstract & purchase [ HTML ] Editorial |
| 1563566 | Editorial Richard C. Leventhal Abstract | View HTML |
© Emerald Group Publishing Limited | Copyright info | Site Policies
.
|
|
